About Attentive: 

Attentive is a personalized text messaging platform changing the way consumers interact with businesses and organizations. The company is one of the fastest growing startups in New York City and recently raised a $230 million investment led by Coatue in September 2020, just 5 months after its Series C round due to strong customer traction. Other investors in Attentive include Bain Capital Ventures, Sequoia, IVP. We work with 2,000+ of the most innovative brands like Sephora, Coach, Urban Outfitters, CB2, PacSun, Lulus, and Jack in the Box. Attentive was founded in 2016 by the co-founders of TapCommerce, a mobile marketing platform that was acquired by Twitter in 2014.

Attentive is seeking an ambitious Director of Performance Marketing to focus on the management, optimization, and more advanced scaling of our paid marketing and programmatic channels.

Responsibilities:

• Scale and oversee the comprehensive strategy behind our paid channels budget allocation, campaign structure, audience targeting, ad messaging, and overall continual performance optimization
• Manage the launch of new paid campaigns across programmatic channels––including the creative vision, landing page creation, and attribution tracking
• Optimize ad messaging across the lead lifecycle, from acquisition to retargeting
• Partner with the SVP of Marketing to establish KPIs for weekly, monthly, and quarterly performance marketing goals around marketing-qualified leads, cost per demo, new customer acquisition, lifetime value
• Own the relationship with our performance marketing agency––closely advise on overall strategy while ensuring project deadlines are met
• Set-up and closely monitor the attribution and measurement of paid campaigns to ensure seamless tracking throughout the lifecycle of performance marketing leads
• Relentlessly optimize spend and the user experience, developing a roadmap for driving maximum efficiency of paid marketing budget by increasing the volume of qualified demo requests and new opportunities created
• Work closely with finance and business leadership to provide regular updates on impact of paid social and programmatic channels

Skills & Requirements:

• 7-10+ years B2B performance marketing experience
• Strong experience with Hubspot and Salesforce
• Proven expert on search, social, programmatic display advertising platforms, auction formats and bidding efficiency
• Proactive self-starter with the ability to own and manage multiple projects and campaigns from beginning to end.
• Able to work efficiently in a fast-paced environment. Past startup experience a plus.

Benefits & Perks:

• Robust benefits package including access to a 401k and various medical, dental and vision plans, and $100/month gym reimbursement
• Free catered lunch, customized snacks and drinks, cold-brew coffee and kombucha on tap (once office reopens)
• Excellent team offsites, regular company-wide social events (virtual and in-person)
• An extremely enthusiastic team that appreciates collaboration

Attentive is an Equal Opportunity Employer. We’re committed to diversity and maintaining a work environment that is free from harassment and discrimination. We’re committed to them because our core values demand it. Values like Integrity First, Listening & Cultivating Discussion, and Default to Action. Applicants from all backgrounds are encouraged to apply, and will not be discriminated against on the basis of any protected status under federal, state, or local law.