Orchard
Orchard is transforming the way people buy and sell their homes.
New York, NY

Director of Product Marketing

| Greater NYC Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. 

Headquartered in New York City and with offices throughout Texas, Colorado, Georgia, North Carolina, and Virginia, Orchard has over 500 employees and growing. We've recently raised $100 million in Series D funding at a valuation over $1 billion and have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. Orchard is proud to be recognized as part of Glassdoor’s Best Places to Work.

About the Role

As the Director of Product Marketing, you will be responsible for our positioning and consumer messaging in all areas of the customer and product experience. You will work at the intersection of product, sales, go to market, marketing and creative teams to:

  • Develop Orchard’s positioning and key value propositions based on customer insights and research 
  • Drive messaging across our product and consumer experience 
  • Deliver high-impact content to support each stage of the customer journey
  • Optimize and distribute customer feedback touchpoints to ensure all teams are empowered to deliver our industry-leading customer experience

We’re looking for a strategic, experienced, and collaborative product marketing leader who has a passion for storytelling and enjoys crafting positioning and content that communicate the value of our product to our customers. You’ll serve as the voice of the customer to ensure our positioning is relevant and effective and that our customers have the information they need through their customer journey.

The ideal candidate is a strong written and verbal communicator; possesses a passion for customer research; excels at distilling complex processes into simple, digestible concepts; a strong cross-functional collaborator; has a great mix of business judgment and creative problem-solving skills; and is passionate about improving the customer experience. This role will lead a team of 1-2 direct reports. 

This role reports to the SVP Marketing and will be based out of our growing New York office. 

What You’ll Do Here

  • Work closely with product, marketing, and sales teams on positioning, messaging, channel strategy, and execution
  • Create and optimize messaging to clearly set customer expectations and communicate Orchard’s value to customers at each stage of the customer journey
  • Conduct and leverage customer research to define Orchard’s core value propositions for customers and identify opportunities to improve messaging
  • Partner closely with sales and marketing teams to develop and refine customer talking points and marketing collateral including sales decks, service overviews, one-pagers, etc.
  • Partner closely with product to develop messaging for Orchard’s digital product experiences
  • Incorporate feedback from user interviews, customer surveys, and internal teams to continuously improve our customer experience, reducing points of friction and identifying moments for delight 

We’d Love to Hear From You if You:

  • Have 7+ years of product marketing or other relevant experience at a fast-growing company 
  • Possess a customer first mentality, and are constantly thinking about how to create raving fans 
  • Have strong written and verbal communication skills, and are able to distill complex processes into clear summaries 
  • Excel at cross-functional collaboration, and are comfortable working with many teams and sometimes wearing many hats
  • Are scrappy with a no-task-too-small mindset and able to effectively manage multiple projects and timelines
  • Exhibit a bias for action with a desire to make an impact every single day

#LI-SD1

Why Orchard

We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work. We also have a 4.8 Glassdoor rating! Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:

  • Equity participation
  • Flexible PTO
  • Up to 18 weeks of paid family leave
  • Employee discount on Orchard’s services

We're continuing to work from home until it's safe for all employees to return to the office. Our offices are open for our team members who would like to come in on a voluntary basis and for all team members who work in essential in-office roles. As part of our commitment to health and safety, all employees currently working in our office spaces are required to show proof of vaccination. We anticipate making an official return to the office on a hybrid basis of two days a week in January of 2022 and are excited to see one another in person. Until then, your interviews will all happen virtually.  If there is anything we can do to make your process easier, don't hesitate to let us know!

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

See More
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Where we are

195 Broadway, New York, NY 10007

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

What are Orchard Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Paid industry certifications

An Insider's view of Orchard

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.

Ray

Investments Manager

Orchard Careers In NYC
27

All Jobs
All Jobs
Finance
Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Product
Tap to close

Senior Salesforce Administrator

Orchard
Remote
1 day ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Senior Software Engineer (Front End)

Orchard
Greater NYC Area
3 days ago
+36
Orchard’s engineering culture is centered around product empathy and autonomous teams with high feature ownership. Engineers take ownership of feature development end to end. This means we partner with Product Managers and Designers to solve ambiguous business problems and have a high degree of collaborative input before writing code. We strive to keep common infrastructure and dependencies simple (or only as complex as necessary) to keep the coordination costs of infrastructure deployments low and support lean & nimble product engineering teams. 

Salesforce Administrator

Orchard
Remote
5 days ago
+36
The Salesforce Administrator role will be responsible for enabling our sales and operations teams to better serve our end customers - ultimately helping Orchard achieve its mission of making home buying & selling so stress-free, far, and simple that people can’t imagine any other way. This role provides interesting, varied work that will ensure our Salesforce technology stack is scaling with our fast-growing business. You will play a key role in helping Orchard bring the home buying & selling experience into the modern era.

Salesforce Administrator

Orchard
Greater NYC Area
5 days ago
+36
The Salesforce Administrator role will be responsible for enabling our sales and operations teams to better serve our end customers - ultimately helping Orchard achieve its mission of making home buying & selling so stress-free, far, and simple that people can’t imagine any other way. This role provides interesting, varied work that will ensure our Salesforce technology stack is scaling with our fast-growing business. You will play a key role in helping Orchard bring the home buying & selling experience into the modern era.

Engineering Manager, Atlas Platform

Orchard
Greater NYC Area
5 days ago
+36
This is an opportunity to join the growing product and engineering team in our venture-funded business focused on making the home selling experience easier for our customers. If you want to play a key role in scaling a new, innovative business this is the right role for you. The ideal candidate will have 5+ years of experience with 2+ years experience building and managing teams who are creating, updating and maintaining web applications and/or services. 

Senior Security Engineer

Orchard
Greater NYC Area
6 days ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Senior Software Engineer

Orchard
Greater NYC Area
1 week ago
+36
Build and continuously deploy both internal tools and consumer facing products. Maintain a continuously tested, scalable, and applications and services across all sites. A well written, clean, testable code base which allows for moving quickly while delivering quality. Play an active role in hiring and mentoring other engineers. Work with business stakeholders to design and architect solutions to our business problems.

Software Engineer, New Grad

Orchard
Greater NYC Area
1 week ago
+36
This is an exciting opportunity to join a high-growth team at the ground floor, and play an instrumental role in making the home buying and selling experience frictionless for our customers. Orchard’s engineering culture is centered around product empathy and autonomous teams with high feature ownership. Engineers take ownership of feature development end to end. This means we partner with Product Managers and Designers to solve ambiguous business problems and have a high degree of collaborative input before writing code. We strive to keep common infrastructure and dependencies simple (or only as complex as necessary), to keep the coordination costs of infrastructure deployments low, and support lean & nimble product engineering teams.  We’re looking for engineers that are passionate about building delightful customer experiences for both web and mobile, design scalable architecture for our API platform & internal tools, and orchestrate data processing across different data sources. 

Strategic Finance Lead

Orchard
Greater NYC Area
1 week ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Treasury Operations Specialist

Orchard
Greater NYC Area
1 week ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Senior Salesforce Administrator - Remote

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Senior Salesforce Administrator

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Salesforce Administrator - Remote

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Product Designer, Platform

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Lead Product Manager

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Engineering Lead, Atlas Platform

Orchard
Greater NYC Area
2 weeks ago
+36
As an Engineering Lead at Orchard, you own the on-time, successful delivery of a team’s work. To accomplish this, you are expected to participate in cross-functional alignment on project requirements and timelines. You guide the engineering team in successfully translating developer needs into a plan of action that leads to enabling high-quality and high-velocity product development. In the process, you drive the team’s engineering systems and processes to deliver internal products that continually improve the Orchard developer experience. Depending on the candidate, you may be responsible for managing a team of developers.

Senior Copywriter - Marketing

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Art Director - Marketing

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Senior Product Manager

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Director of Brand & Communications

Orchard
Greater NYC Area
2 weeks ago
+36
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Staff Software Engineer

Orchard
Greater NYC Area
2 weeks ago
Exciting opportunity to join a new, venture-funded business at the ground floor and play an instrumental role in making the home selling experience easier for our customers. If you want to play a key role in scaling in a new, innovative business this is the right role for you.

Business Recruiter

Orchard
Greater NYC Area
2 weeks ago
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Senior IT Systems Engineer

Orchard
Greater NYC Area
3 weeks ago
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Director of Product Marketing

Orchard
Greater NYC Area
3 weeks ago
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Lead HR Business Partner

Orchard
Greater NYC Area
3 weeks ago
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the

Technical Recruiter

Orchard
Greater NYC Area
3 weeks ago
As a Lead Tech Recruiter, you will own the entire recruiting function for engineering, product and design-all located in our New York office. You will collaborate with Hiring Managers on all matters of hiring strategy and will provide an exceptional candidate experience. You will work on branding projects for tech, product and design. You will also support non-technical roles as time allows.

Senior Strategic Financial Analyst

Orchard
Greater NYC Area
3 weeks ago
About Orchard Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the