Product Marketing Lead
About Orchard
Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.
Headquartered in New York City and with offices throughout Texas, Colorado, Georgia, North Carolina, and Virginia, Orchard has over 700 employees and growing. We've recently raised $100 million in Series D funding at a valuation over $1 billion and have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work.
About the Role
As Product Marketing Lead, you will develop our positioning and consumer messaging in all areas of the customer and product experience. You will work at the intersection of product, sales, marketing and creative teams to:
- Develop Orchard’s positioning and key value propositions based on customer insights and research
- Drive messaging across our product and consumer experience
- Deliver high-impact content to support each stage of the customer journey
- Optimize and distribute customer feedback touch points to ensure all teams are empowered to deliver our industry-leading customer experience
We’re looking for a strategic, experienced, and collaborative product marketing lead who has a passion for storytelling and enjoys crafting positioning and content that communicate the value of our product to our customers. You’ll serve as the voice of the customer to ensure our positioning is relevant and effective and that our customers have the information they need through their customer journey.
The ideal candidate is a strong written and verbal communicator; possesses a passion for customer research; excels at distilling complex processes into simple, digestible concepts; a strong cross-functional collaborator; has a great mix of business judgment and creative problem-solving skills; and is passionate about improving the customer experience.
This role will be based out of our growing New York or Austin office.
What You’ll Do Here
- Work closely with product, marketing, and sales teams on positioning, messaging, channel strategy, and execution
- Create and optimize messaging to clearly set customer expectations and communicate Orchard’s value to customers at each stage of the customer journey
- Conduct and leverage customer research to define Orchard’s core value propositions for customers and identify opportunities to improve messaging
- Partner closely with sales and marketing teams to develop and refine customer talking points and marketing collateral including sales decks, service overviews, one-pagers, etc.
- Partner closely with product to develop messaging for Orchard’s digital product experiences
- Incorporate feedback from user interviews, customer surveys, and internal teams to continuously improve our customer experience, reducing points of friction and identifying moments for delight
We’d Love to Hear From You if You:
- Have 5+ years of product marketing or other relevant experience at a fast-growing company
- Possess a customer first mentality, and are constantly thinking about how to create raving fans
- Have strong written and verbal communication skills, and are able to distill complex processes into clear summaries
- Excel at cross-functional collaboration, and are comfortable working with many teams and sometimes wearing many hats
- Are scrappy with a no-task-too-small mindset and able to effectively manage multiple projects and timelines
- Exhibit a bias for action with a desire to make an impact every single day
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Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.