Director of Product Marketing at JW Player

| Greater NYC Area
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We are looking for a strategic, creative, data-driven Director of Product Marketing, who is passionate about video with proven product marketing experience in enterprise B2B software

We are looking for a revenue-driven leader who will partner closely with sales, partnerships, operations, brand marketing and product to drive the investment strategy for our video and technology solutions. The video and AdTech environment is ever-changing and we are looking for a Director who is able to adapt to the changing business needs, priorities and timelines and excel at providing regular, influential and transparent communication across the organization.

The Director of Product Marketing will be developing the overall strategy alongside our product marketing team members for product positioning, packaging, sales and SME training, and outbound marketing support across the portfolio of video products and services.

As a Director of Product Marketing, you will:

  • Lead the development and championing of customer personas and customer journeys through qualitative and quantitative research, translating complex concepts into language customers will understand
  • Develop product positioning, value propositions, and messaging (hierarchy) to be used throughout the customer journey, cascading from sales to marketing all the way through to the product.
  • Develop data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention.
  • Sales enablement: Partner with our sales, marketing, communications, and customer success teams to generate high-quality content for end-users and partners including emails, blogs, webinar content, uses cases/customer stories, and more.
  • Work closely with Product Management to shape product strategy and develop the go-to-market vision for JW Player products
  • Proven experience leading a successful team of product marketing managers including training, coaching, and providing consistent goal setting and feedback
  • Develop a deep understanding of market needs in coordination with cross-functional teams as well as customers to drive new products and feature enhancements
  • Identify new market opportunities and recommended areas of investment 
  • Contribute and support the team throughout the entire go-to-market process, setting clear goals, assisting with messaging, reviewing materials, and tracking launch success against ROI
  • Own the commercial strategy and roadmap in partnership with product management and clearly communicate details with stakeholders across the company
  • Provide consistent thought leadership on market trends, competitive dynamics and overall company positioning

Who You Are:

  • 8+ years of experience in a product marketing role, preferably in video and/or B2B SaaS.
  • Demonstrated ability in launching and growing innovative products, preferably with SaaS product lines.
  • Proven track record of crafting compelling product positioning and solution-based narrative content.
  • Extraordinary written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries.
  • Obsessive about customers, understanding what their goals, pain points, and values are.
  • Self-starter, high-energy, with ability to execute on business objectives.
  • Ability to multitask, change priorities rapidly and work through ambiguity with ease.

About JW Player

JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, and was named to Deloitte’s Technology Fast 500™ in 2018. For more information, visit

Our Perks

When you join JW Player, you are not just joining a company or a team but a family. Our goal is to take care of you and ensure you will be successful in your new role. Your success is our success. When you join us, your benefits kick in from day one! 

  • Medical, Vision and Dental Coverage through Empire BlueCross
  • Open PTO Policy - Self care is IMPORTANT! 
  • Development Program
  • An opportunity to make an impact in a fast paced environment
  • Bi - Annual Hack Weeks
  • AMA (Ask Me Anything) and Fireside chats with Executives & JW Player family

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement


JW Player is located two blocks behind Bryant Park. Close to the Bryant Park and Times Square subway stations.

What are JW Player Perks + Benefits

JW Player Benefits Overview

JW Player boasts a number of perks -- from our flexible work schedules and casual dress code to the Employee Professional Development program and generous Employee Referral Program, we strive to make sure all of our team members feel supported and appreciated.

Volunteer in local community
Friends outside of work
Intracompany committees
Open door policy
Team owned deliverables
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
JW Player makes every effort to create a diverse and inclusive environment for our team members, including company sponsored events like our annual Inspire: Women in Tech & monthly Fireside Chats!
Promote from within

Additional Perks + Benefits

Flexibility is the name of the game for us. We have leadership that understands the myriad needs of a diverse workforce and what it takes to maintain a happy, healthy, inclusive culture.

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