HOMER is looking for a Director of Performance Marketing to join our growing team! HOMER’s mission is to challenge a one-size-fits-all approach to learning and put individuality at its center. Your role will be critical to enhancing HOMER’s position in the children’s education space by driving brand awareness, influence and acquisition through best-in-class paid marketing.

You will own HOMER’s performance marketing programs to build awareness and acquisition performance for an exciting and new area in children’s education.

You will:

• Lead the strategy and execution of all paid acquisition marketing programs for HOMER and its portfolio of products through a full-stack approach including search marketing, paid social, remarketing, along with brand awareness and engagement programs.
• Work with the Creative, Marketing and Product teams to maintain a cohesive brand ethos and story and connected consumer journey for all HOMER products through all digital and physical platforms and mediums
• Continuously identify, explore and suggest new paid marketing channels to test and add to marketing mix
• Project and measure each performance marketing program to primary and secondary KPIs tied to specific ROI and CLTV goals such as paid cost-per-trial, paid cost-per -customer acquisition and blended cost-per-customer acquisition scaling organic trial contribution as well
• Manage relationships with external agencies (PPC, UAC) and platforms (Apple, Facebook, Google)
• Report and optimize campaigns, utilizing platforms and multiple analytics and data sources to make informed decisions
• Assist the HOMER Partnerships Team with any paid marketing components for large scale strategic partnerships

You have:

• 6-8 years of relevant experience in performance marketing and acquisition marketing role, including 2+ in a manager-level role
• Experience in creating and executing new strategies, plans and activations from scratch for performance and brand awareness
• Experience managing multi-million dollar annual budgets with a portfolio approach
• Experience with mobile marketing to web and App Store / Google Play Store
• Deep data and analytics experience, preferably in mobile attribution tools and analytics platforms such as AppsFlyer and Looker
• Familiarity and experience with social platforms to engage our target audience of moms and dads -- social platforms, content sites (blogs, publishers), influencers, TV, OOH
• Background working at companies with strong and connected brand identities
• Exceptional written and verbal communication skills - ability to be a storyteller
• Experience in working in/contributing to a high-performance culture

We prefer but don’t require:

• Knowledge of children’s education and / or marketing to parents
• Experience working on startup brands or subscription products
• A bachelor’s degree in Marketing or related field

We like people who:

• Are open to suggestions, collaborative, and thrive in team environments
• Love and are willing to learn new technologies and styles
• Are scrappy, entrepreneurial with the ability to turnaround high-quality projects quickly without depending on a large team

What you’ll get:

• HOMER offers competitive compensation including equity and full benefits
• Smart, passionate, and engaged co-workers
• Excellent top-tier Medical/Dental/Vision benefits
• The chance to have a big impact, quickly
• The rare opportunity to make a dent in the universe. We’re bringing a love of reading and learning to children globally

HOMER is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. HOMER does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.