Email Marketing Manager
About x.ai
At x.ai, we believe everyone deserves a helpful artificial intelligence assistant to give you back the hours spent in meeting scheduling ping-pong. We are building AI personal assistants (Amy and Andrew) that schedule meetings for you. This is a yet unsolved problem within AI, and a formidable technical challenge.
Our team has spent over 3 years building powerful, fundamental technology to allow us to solve the meeting scheduling problem. While we’ll always be working to make Amy and Andrew smarter, our next big challenge is scaling, to make them available to everyone in the world.
About You
You’ll get to work side by side with a group of focused and passionate people building the next generation of AI. As Email Marketing Manager you’ll lead and maintain email as a key acquisition channel. You’ll also support our Senior Director of Customer Acquisition in retention and engagement campaigns.
Responsibilities
- Build and execute new email marketing campaigns to drive customer growth
- Convert free users into paying, happy customers
- Copywriting efforts across email campaigns to establish a brand voice
- Manage email re-marketing campaigns to re-engage and resurface inactive customers
- Pull monthly reporting metrics to reflect email performance
- Continuously improve on your email marketing campaigns through A/B testing
- Work on campaigns across both B2C and B2B
Qualifications
- 2+ years experience in an email marketing role
- Experience in the tech industry
- Marketing automation experience preferred (Pardot experience a plus)
- Understanding of marketing funnel metrics and customer LTV analysis
- Email copywriting experience
- Excellent writing skills with a command of grammar and style
- Experience leading revenue-driving campaigns and making shifts in campaigns in a fast-past environment
- Basic HTML/CSS knowledge a plus but not required
You are…
- Detail-focused
- Passionate about using data to inform customer acquisition decisions
- A creative problem solver
- Adaptable to work styles and personalities
- A self-starter—you like finding easier and more efficient ways to get things done