Event Marketing Campaign Strategist

| Greater NYC Area

You’re a conscientious, collaborative, creative, and—most importantly—curious core member of the ThoughtWorks Global Demand Marketing team who excels at crafting persuasive campaigns that set companies apart. You’re a rockstar builder, manager and executor of digital (and occasionally analog) marketing campaigns. You believe in making a difference and are passionate about the world of technology.

ThoughtWorks is a leading global software consultancy. For 25+ years we have been pioneering the software development approaches such as Agile and Continuous Delivery , that are behind the most successful digital businesses today.

The Campaign Strategist is a core role within the Global Demand Marketing team that will work with a cross-functional team to create brand awareness and drive demand generation with our strategic clients and prospects through content-driven marketing campaigns.

What You’ll Do

  • Be a key partner to our Global Head of Demand Marketing, helping them envision, build and implement global marketing campaigns that deliver on ThoughtWorks core value message
  • Develop and execute content driven digital marketing campaigns that can be leveraged by regional account teams to help retain and expand existing relationships as well as generate a pipeline of prospect leads
  • Program manage our largest, global, marketing campaign, ParadigmShift, an annual executive conference host by ThoughtWorks
    • Partner with the global team in managing key activities towards program launch date
    • Manage executive client invitations, communication, and coordination with global leadership
    • Be a key member of the conference execution team
  • Collaborate with ThoughtWorks digital marketing team to:
    • Bring our executive brand to life across multiple channels including thoughtworks.com, social accounts, paid media, and search (including ‘always on’ campaigns)
    • Simplify and scale the ability of demand marketers and demand teams to adopt global campaigns within local markets via light process, automation, and personalisation
    • Report on the effectiveness of campaigns and investments
  • Provide campaign support to the regional Heads of Marketing and their demand marketing teams

Your Attributes:

  • You are highly organized, detail-oriented and comfortable working in a fast-paced and highly collaborative environment
  • You are results driven, resilient, and possess a positive “get-it-done” attitude
  • You are enthusiastic and self-directed, with the ability to execute.
  • You thrive in an unstructured environment; you are flexible, enjoy a challenge and readily embrace and accept change
  • You are fascinated by the rapid shifts in marketing and marketing technology and stay current with recent trends.
  • You are able to deftly juggle multiple balls, organize, prioritise, and above all, believe in yourself. How else will all this be possible?

Your Experience:

  • Minimum of 3 years experience creating and executing marketing campaigns with a strong focus on digital
  • Experience with analytics tools for campaign tracking and reporting
  • B2B marketing experience
  • Experience targeting a business and tech executive audience
  • Work, passion, or insights in the technology / digital industry

#LI-NA

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages

Location

99 Madison Ave 15th Floor , New York, NY 10016

What are ThoughtWorks Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Sabbatical
Perks & Discounts
Commuter Benefits
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Allowances for health and well-being, books, conferences, cell phone, local transit and high-speed internet. Personal development programs and training tailored to the career path that you choose. Opportunities for global assignments/travel. Internal conferences and community events. Relocation packages.

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