Field Marketing Manager, West at Newsela
As the Field Marketing Manager, you are the business strategist and partner to our Sales team. You will serve as the marketing leader of your assigned sales territory(ies) and will create and own the Territory Marketing Plan that ensures your region(s) are achieving business goals. You will own and deliver all region-specific marketing activities in the Territory Marketing Plan, while influencing, orchestrating, and providing visibility to other areas of the overall national Marketing plan that span multiple Sales regions.
Why You’ll Love This Role
In this newly created role, you’ll get the chance to be a true business partner to our Sales teams and help build a Field Marketing organization from the ground up. You will touch on nearly all aspects of Marketing; planning, data, creative, relationship building, execution. In this role you will be helping to define the next phase of Newsela’s brand in the market, and will get to spearhead the regional manifestation of that strategy. Your work will directly contribute to growing Newsela’s impact on the K-12 market, and helping make reading more accessible and engaging for all readers.
Why We’ll Love You
As a data-driven marketer, you possess a deep understanding of direct marketing, digital marketing, and account-based marketing. You’ve employed a diverse marketing mix (digital, tele, social, data, and strategic use of events) to successfully drive growth. You know how to marry the art and science of marketing to identify and track quantifiable business contributions, supported by qualitative measures. And you have experience with the salesforce and marketing management and tracking tools common to Sales and Marketing teams. You’re a natural relationship-builder, and have the ability to speak the language of the business, translating marketing metrics into business drivers that your Sales team values. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.
Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.