Global Indirect Channel Marketing Director

| Greater NYC Area
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GET TO KNOW US

We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy.

WHAT MAKES A GYMPASSER?

We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result.  It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.

THE OPPORTUNITY

We are hiring a Global Indirect Channel Marketing Director to our Marketing team in New York! 

As the Global Indirect Channel Marketing Director, you will report to the VP, Enterprise Marketing, and partner closely with the Senior VP, Indirect Sales Channel and team, as well as other verticals of the Global Marketing team. In this role, you will consolidate demand and drive regional pipeline generation for our indirect sales channel, using different marketing channels at a regional level. You will also manage all communication strategies with the channel.

YOUR IMPACT

  • Liaise with regional leadership (Head of Channel Sales) on all marketing initiatives to develop a local indirect channel marketing plan
  • Map opportunities, prioritize, negotiate and execute local events (online and offline) targeting potential partners and consultants 
  • Work closely with wishlist accounts to implement an ABM strategy for top tier partners
  • Report marketing initiatives results and manage the channel marketing budget 
  • Identify local opportunities for cooperation, evaluating and organizing co-marketing or shared initiatives with partners
  • Deliver a integrated marketing strategy for indirect channel sales, including content production, paid media campaigns (conception, not execution), production of sales and training collaterals, demand gen campaigns, partnering with Global Content and Growth team when needed
  • Own specific channel sales content production and delivery across all platforms and channels (website, email, newsletter, social media, white papers, videos, ads, events, webinars, interactive content, podcasts, etc.)
  • Ensure consistent message and content experience across touchpoints, aligned with our Global Content strategy and brand guidelines

 WHO YOU ARE

  • A marketing professional with 8+ years of experience in the health care, brokers, or benefits industry and has executed successful marketing campaigns for indirect channels (resellers) 
  • You have experience managing (built from scratch) online and offline events 
  • You’re with content marketing and content nurturing campaigns 
  • You are familiar with the B2B marketing funnel and understand the characteristics of prospects and what will help us maximize the effectiveness of the indirect sales channels
  • You have experience using Salesforce (or dashboards like Tableau) to capture, track and report on leads and opportunities
  • Hands-on & hustle: willing to deploy numerous campaigns, get insights from data, execute and run quick hypothesis tests to drive fast growth
  • A team player who can think at the thousand foot level of impact Indirect sales channel can make on the larger company business goals
  • You’re a strong communicator and  interact effectively with all levels of management while operating in a complex and rapidly changing environment
  • Superb attention to detail, personal organization, and excellent planning & management skills
  • Demonstrated understanding and knowledge of marketing analytics and key metrics
  • Bonus if you:
    • International or regional marketing experience
    • Multi-lingual
    • A passion for wellness and/or fitness

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

WELLNESS: health, dental, and life insurance 

GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 and floating holiday in addition to 9 company-observed holidays

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world!  

And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers, Facebook “Life at Gympass” and LinkedIn

Belonging @ Gympass

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

An Insider's view of Gympass

What’s the vibe like in the office?

Gympass is a high energy, fast-paced and incredibly flexible environment. It's always motivating to look around and see different teams accomplishing goals that once seemed so far off. We're encouraged to use Gympass, and there is always time to get a workout in. We practice what we preach and live our mission.

Alex McKee

Fitness Partnership Director

What's the biggest problem your team is solving?

The biggest problem my team works to solve daily is how to provide the greatest client experience around. We are constantly asking ourselves "How do we build a relationship that is strong and memorable each and every day?" We are our greatest competition - and it is a joy to show up every day to compete against ourselves as a team and company.

Danielle Perez

Manager, US Fitness Accounts

How does the company support your career growth?

We support growth both professionally and personally primarily through our performance management process. We have two formal reviews each year, as well as quarterly goal setting and checkins. We encourage our employees to own their careers by proactively seeking development opportunities and speaking openly about how we contribute to their growth.

Nikki Salenetri

VP, Human Resources

How do you empower your team to be more creative?

We are growing rapidly, so our goal-setting process empowers people to make decisions quickly. A tops-down structure would never work here. Our employees propose goals upwards and have ongoing discussions to ensure they are driving the right outcomes. We’re not afraid to make mistakes, so we learn fast and adjust course.

Denis Hickey

Global Head of Compensations and Benefits

How has your career grown since starting at the company?

I joined Gympass in an individual contributor role allowing me to become fully immersed in every part of the sales cycle. After being successful in this role, I was quickly afforded the opportunity to be part of sales leadership and use my experience to coach and support my team in the most effective way of driving our mission.

Craig Collins

Head of Business Development, East

What are Gympass Perks + Benefits

Gympass Benefits Overview

We're a wellness company that is committed to the health and well-being of our employees.

Culture
Volunteer in local community
Gympassers receive one day each calendar year for paid volunteering. We also schedule group events with local organizations.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Gympass offers three types of plans: PPO, EPO, HDHP (HSA available)
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
We love to try out local fitness studios together using the Gympass platform!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Gympass offers Dependent Care FSA.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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