Growth Marketing Associate
Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.
In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.
This year, we are honored to become Great Place to Work certified and be included on Built In's 2021 list of Best Places To Work in New York City, and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.
The role / What’s the opportunity?
We’re looking for a creative, data-driven marketer to help us scale our growth channels, from paid social to search, affiliate, influencers, and test channels.
You will help the growth team execute the strategy for the marketing plan, with a focus on rigorous measurement of performance, testing, and optimization. You will have the opportunity to work with offline and online media and will collaborate with our internal brand team to ensure that our unique brand voice is carried through each channel. You’ll also work with our product and analytics teams to understand the user journey for each campaign and adjust the channel strategy accordingly.
This person will succeed if they are customer-centric, analytical, detail-oriented, have an understanding of user acquisition and data-driven marketing. We look for teammates who are curious, kind, proactive and who will challenge us at every turn — asking the tough questions and ensuring that the quality and personalization of our message is never, ever sacrificed.
This role reports to the Director of Growth and Performance Marketing.
What you will do :
- Help with the execution and management of a set of growth channels for Cove and Picnic, report on performance, and identify opportunities to improve CAC.
- Collaborate across the growth team on conversion strategy, attribution, data analysis, new channel testing and other cross-functional initiatives.
- Proactively experiment with emerging growth channels to find creative and innovative ways to hit performance goals
- Translate customer data, transaction history and user behavior insights into tactical and strategic recommendations to take performance to the next level
- Continually test and learn. Work with the team to create hypotheses, structure smart tests and advance initiatives that work.
- Help with technical implementation within Google Tag Manager, Google Analytics and Looker to ensure data from paid channel platforms and internal data tools have the most reliable information for analysis
You’re the right person for this role if you are:
- Ruthlessly analytical. You are detail oriented and love to dig into performance data to uncover insights and are thoughtful about each lever you can pull to optimize campaigns and drive conversions at scale.
- A fast learner who can pivot quickly. You will analyze early performance indicators and integrate findings into each subsequent campaign.
- A self-starter with a strong work ethic, willing to do what it takes to drive meaningful results
- A teammate with no ego who is eager to learn and become the best performance marketer you can be
- Never complacent with the status quo
You should have/ Qualifications:
- 0-2 years of high-performance experience, with at least 1 year of experience in digital marketing
- Strong analytical skills and the ability to communicate clearly micro details into a broader summary for different levels of management
- Advanced Excel abilities (Nested statements, pivot tables, charting, combining functions like Index, Match, Offset and Indirect)
- Strong project management skills with the ability to manage multiple projects and the desire to bring structure to undefined procedures
- Attention to detail
- Passion for the Thirty Madison mission of expanding access to healthcare
- Eagerness to join a fast-growing startup
- Nice to have: Experience in some combination of paid social, paid search, affiliate, or display
#LI-MK09 #LI-Onsite RQ2021
- Competitive salary packages and career development opportunities
- 100% coverage on many health, dental, and vision insurance plans
- 401k with a match, commuter benefits, and FSA
- Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
- Annual $750 vacation stipend and $750 wellness allowance
*Contractors, and temps are not eligible for benefits.
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Contact us at [email protected] to request accommodation.
How we are managing through the COVID pandemic and its impact on our team?
These are unprecedented times and we understand COVID-19 is impacting everyone differently. Our primary goal from the beginning of the pandemic has been to ensure employee safety. We went from optional to mandatory work-from-home very quickly in early March, and we have told employees that they can work remotely to allow them to plan accordingly.
We have also rolled out several initiatives to help our team successfully navigate the uncertainty associated with COVID-19. These initiatives have included providing funds for home office improvements, medical reimbursements, free meditation/mindfulness tools, mandatory “Me Days” away from work, company-wide Refresh days off, and fun opportunities to connect live with teammates each week (such as virtual escape rooms). We continue to examine different benefits, tools, and processes that best support our employees as we continue to work remotely and eventually begin transitioning back to the office.
*Please be aware that there are fraudulent entities who are claiming to be affiliated with Thirty Madison in order to trick job seekers into divulging personal information or making payments based on false representations while impersonating Thirty Madison. These entities solicit money and personal information under the guise of offering you a position with Thirty Madison. The scammers use many methods to perpetuate these scams, including using Thirty Madison’s trademarks on their correspondence to potential victims. Thirty Madison takes the safety and integrity of those seeking employment with us very seriously and we work cooperatively with our legal team, security department and local authorities to address this issue. If you receive a job offer that claims to be from Thirty Madison, please take steps to confirm that it is legitimate by reviewing the offer carefully and contacting Thirty Madison directly if you have any concerns at all. Please note that Thirty Madison will never ask you for bank account or credit card information, and Thirty Madison will not charge you money to apply for a job with Thirty Madison.*