Teachers Pay Teachers
New York, NY

Growth Marketing, Demand Generation

| Greater NYC Area
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About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world’s first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next generation of e-learning experiences for millions of students and teachers across the world. If you haven’t heard of TpT yet and want to learn more, just ask any teacher!

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role Description

Teachers Pay Teachers is looking for a passionate, strategic, and analytical Demand Generation Specialist to join our Schools Acquisition Team and help grow our subscription product for schools. You’ll drive leads for TpT School Access, our school-wide subscription, leveraging key channels to fill the sales pipeline with school and district leaders. You’ll use your background in B2B demand gen to expand referral programs and direct acquisition efforts, while identifying and scaling new acquisition channels. Partnering with Product Marketing, Brand & Content, and Sales, you’ll execute against the most promising opportunities to fill the sales pipeline.

Because we're a mission-driven company, you'll feel great about your success in this role. You'll be driving significant growth for TpT in a key company initiative, getting teachers paid for their expertise, AND giving more educators the resources they need to teach at their best.

Responsibilities

  • Identify new lead generation opportunities and build scalable, data-driven campaigns to fill the sales pipeline
  • Use A/B testing to improve referral programs, direct acquisition efforts, landing pages, and lead capture forms
  • Develop and execute on a roadmap of acquisition tactics on a quarterly basis, working with channel partners
  • Run tests across owned and paid digital marketing channels to maximize ROI
  • Partner with Sales, Product Marketing, and Brand & Content teams to map and build out customer journeys that drive into the sales pipeline
  • Measure and report out on effectiveness of demand gen efforts
  • Support additional growth initiatives as needed

Qualities of a successful candidate

  • BA/BS degree
  • 2-5 years of experience running B2B acquisition programs at a scale that have consistently delivered business results
  • Experience generating B2B leads through owned and paid digital marketing channels (eg. email, onsite, search, social, paid media, content)
  • Strong analytical skills - ability to understand attribution models, interpret data within the context of the AB testing, and derive insights from data
  • Proficiency using data analytics tools like Heap, Google Analytics, Looker, etc. to analyze results and identify new opportunities
  • Working knowledge of AB testing, marketing automation, and marketing analytics
  • Proven project management skills and ability to lead projects with cross-functional teams
  • Ability to simultaneously manage multiple competing projects at varying scales
  • Flexible and comfortable with working in a fast-paced, constantly evolving environment
  • Passion for our mission and impact-oriented

Extra Credit

  • Strong understanding of the education industry and teachers
  • Advanced Excel, HTML, CSS skills

Extracurriculars

  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work.  We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

Finally, if you’re a California resident, California law requires that we provide you notice about the collection and use of your personal information. We encourage you to read it carefully. You can find our full notice here.


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Where we are

111 E 18th St, New York, NY 10003

Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
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What are Teachers Pay Teachers Perks + Benefits

Teachers Pay Teachers Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at Teachers Pay Teachers. A huge part of this means that we want to make TpT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for both mothers and fathers to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like twice-weekly catered lunches and discounted tickets to events around NYC. As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year to go into local classrooms in the tri-state area to shadow teachers in action, and remind ourselves of the urgency of our mission.

Culture
Volunteer in local community
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

Teachers Pay Teachers Jobs In New York
15

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Data + Analytics
Design + UX
Dev + Engineer
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Marketing
Product
Project Mgmt
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Senior Software Engineer, Digital

Teachers Pay Teachers
Greater NYC Area
5 days ago
+38
As a senior software engineer on the digital team, you will help lead the engineering team in delivering iterative value to our users while building on top of a sound technical foundation. In addition to being a prolific contributor yourself, you will uplevel the rest of the team by introducing new technology standards and mentoring junior engineers. You are also expected to help the team identify and taaction on process improvements that allow it to accomplish its goals more efficiently and with improving quality. Finally, you’ll be asked to take on progressively more responsibilities to lead major projects and initiatives, working across teams and functions to deliver on aggressive goals. 

Education Content Specialist

Teachers Pay Teachers
Greater NYC Area
1 week ago
+38
As a member of the Education Content and Insights team, you will support our efforts to improve the quality of the Teachers Pay Teachers (TpT) catalog and serve as an education expert to marketing, product, and other internal TpT teams with a particular focus on implementing diversity, equity, and inclusion (DEI) criteria. You'll manage special projects and drive initiatives on a wide range of potential topics that help incorporate education best practices across teams at TpT

Intellectual Property Specialist

Teachers Pay Teachers
Greater NYC Area
1 week ago
+38
About Us: At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world’s first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next

Senior Product Designer, Marketplace

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
Craft beautiful, engaging experiences that solve user and business problems and is loved by our community of teachers. Communicate and facilitate decisions effectively using user research, workshops, narratives, sketches, wireframes, mockups, and prototypes. Define interaction models, user flows, and UI specifications. Contribute to your product team’s growth, vision, and strategy.

Brand Marketing Manager

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
The Brand Marketing Manager translates the company’s brand strategy into brand narratives, strategic marketing plans, and campaign deliverables. This is a linchpin role in helping to communicate who we are and what we care about, and ultimately defines the brand. You’ll use your skills and experience in marketing strategy, operations, campaign planning -- as well as great writing and customer analysis skills -- to effectively reach and engage our audiences. You’ll play a critical role in supporting the larger marketing team in achieving  our top messaging and business goals.  And because we're a mission-driven company, you'll feel great about the marketing you’ll lead. You'll be contributing to the success of key brand and company initiatives that focus on unlocking the collective wisdom of teachers and giving more educators the resources they need to teach at their best.

Senior Product Manager, Marketplace

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
About Us: At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. TpT gives educators access to a trusted, one-of-a-kind community. We are the world’s first marketplace of our kind and founded by a teacher, for teachers as the go-to platform for teacher-created content for nearly 15 years. We are currently serving more than 7.5 million users and more than 85% of U.S. teachers. TpT is focused on building the next

Sales Operations Lead

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
Teachers Pay Teachers is looking for a passionate, strategic, and analytical Sales Operations Manager to join our team and help grow our subscription product for schools. This person will play a critical role in supporting the revenue organization by providing insight, process structure, and strategic thinking to improve sales effectiveness and efficiency. This role will report to the VP of Revenue and Business Operations and will work closely with leadership from Sales and Marketing to drive performance across a variety of initiatives. This person will be responsible for building out the Sales Operations function.

Senior UX Researcher

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
As a Senior UX Researcher at TpT, your role is to provide answers to the most challenging questions in the product’s design. You will reveal what teachers need from our products by conducting both strategic and tactical research, exploring user behavior and motivation, and working with the Product Design, Product Management, and Product Development (engineers) departments in developing new products. You are responsible for identifying research needs, and spearheading the planning and conducting of user research at every stage of the product’s lifecycle.

Technical Lead, Search and Recommendations

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
As a technical lead at TpT, you own the on-time, successful delivery of a team’s work. To accomplish this, you are expected to participate in cross-functional alignment on product requirements and timelines. You guide the engineering team in successfully translating these product needs into a plan of action that leads to a high-quality product reaching users’ hands and meeting business goals. In the process, you drive the team’s engineering systems and processes to deliver products at high velocity and quality. 

Technical Lead, Data Engineering

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
As a Technical Lead on the Data Engineering team at TpT, you will be guiding the team’s development and delivery of data solutions to ensure that people and systems have access to reliable, high quality, curated data. You will lead the team’s work alongside Platform and Product Engineering teams, as well as business teams including Analytics, Product, Marketing, and Finance. You’ll work to build and improve our Data Warehouse, pipelines, and related infrastructure, using your ability to think systematically, abstractly, and empathetically. You’ll help push the Data Engineering team forward, advocating for best practices and mentoring more junior team members. 

Growth Marketing, Demand Generation

Teachers Pay Teachers
Greater NYC Area
2 weeks ago
+38
Teachers Pay Teachers is looking for a passionate, strategic, and analytical Demand Generation Specialist to join our Schools Acquisition Team and help grow our subscription product for schools. You’ll drive leads for TpT School Access, our school-wide subscription, leveraging key channels to fill the sales pipeline with school and district leaders. You’ll use your background in B2B demand gen to expand referral programs and direct acquisition efforts, while identifying and scaling new acquisition channels. Partnering with Product Marketing, Brand & Content, and Sales, you’ll execute against the most promising opportunities to fill the sales pipeline.

Technical Lead, Developer Tools

Teachers Pay Teachers
Greater NYC Area
3 weeks ago
+38
As a technical lead at TpT, you own the on-time, successful delivery of a team’s work. To accomplish this, you are expected to participate in cross-functional alignment on project requirements and timelines. You guide the engineering team in successfully translating developer needs into a plan of action that leads to enabling high-quality and high-velocity product development. In the process, you drive the team’s engineering systems and processes to deliver internal products that continually improve the TpT developer experience. 

Technical Lead, Digital

Teachers Pay Teachers
Greater NYC Area
3 weeks ago
+38
As a technical lead at TpT, you own the on-time, successful delivery of a team’s work. To accomplish this, you are expected to participate in cross-functional alignment on product requirements and timelines. You guide the engineering team in successfully translating these product needs into a plan of action that leads to a high-quality product reaching users’ hands and meeting business goals. In the process, you drive the team’s engineering systems and processes to deliver products at high velocity and quality. 

Head of Customer Success and Account Management

Teachers Pay Teachers
Greater NYC Area
3 weeks ago
+38
The Account Management Lead (AM Lead) will play a crucial role in fulfilling TpT’s vision to unlock the collective wisdom of teachers. The primary focus of the AM Lead is to drive the adoption of TpT School Access, deliver value to school- and district-level customers, and ensure revenue retention and account renewal.  The AM Lead will be responsible for managing the team of Account Managers to drive performance and build out systems and processes to support the successful onboarding and training of new customers.

Growth Marketer, Digital Activation

Teachers Pay Teachers
Greater NYC Area
3 weeks ago
+38
As a member of our Growth Marketing Team, you will directly contribute to the growth of our business by optimizing the activation and re-engagement funnels for our new Digital Product Suite. You’ll work both autonomously and cross-functionally to proactively identify the most promising areas for growth, optimize existing marketing channels, test and scale new ones, and ensure that our full traffic funnel is optimized for conversion. You should have hands-on experience with SEO/SEM, paid ads, A/B testing, landing page optimization, conversion rate optimization, and web analytics. And you’ll bring an experimental mindset, entrepreneurial spirit, and desire to drive impact for the business to every project.