Growth Marketing Manager

| Greater NYC Area

About Us:

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 3 out of 4 teachers in the U.S., Canada, and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive online marketplace where teachers have created 4 million resources for all aspects of PreK-12 education. More than six million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. According to Fast Company, Teachers Pay Teachers is one of the top 50 Most Innovative Companies in the world! If you haven’t heard of TpT yet and want to learn more, just ask a teacher. 

Who we are looking for:

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role Description:

We’re looking for a Growth Marketing Manager to drive results across multiple revenue streams. You’ll work both autonomously and cross-functionally to proactively identify the most promising areas for growth, optimize existing marketing channels, test and scale new ones, and ensure that our full traffic funnel is optimized for conversion. You should have hands-on experience with SEO/SEM, paid ads, A/B testing, landing page optimization, conversion rate optimization, and web analytics. You’ll bring an experimental mindset, entrepreneurial spirit, and creative energy to every project to ensure that we’re continuously learning, building, and pushing the boundaries beyond what’s expected.

Responsibilities:

  • Partner with Data Analytics, Product, and Finance teams to identify the biggest short, medium, and long term growth opportunities for the business
  • Analyze high potential or inefficient aspects of our traffic funnel, generate hypotheses for improvement, and implement experiments to drive learning and scalable growth
  • Leverage a combination of paid channels, SEO/SEM, landing page optimization and, in-product experimentation to drive results for specific product lines and the overall business
  • Use data, research to inform new strategies, tactics and tests
  • Partner with channel owners to drive optimization and learning, assist with analysis across all marketing channels, and run our Monthly Metrics Review
  • Report on experiment results, website traffic, and business trends to senior leadership

Requirements:

  • BA/BS degree
  • 4-6+ years of experience in Growth Marketing or Performance marketing with a track record of delivering concrete business results
  • Hands-on experience with SEO/SEM, paid channels, landing page/in-product A/B testing
  • Excellent analytical skills - ability to understand and interpret web analytics and A/B testing results
  • Advanced Excel, SQL and data analysis skills

Extra Credit:

  • Strong understanding of the education industry and teachers
  • HTML, CSS, JS knowledge preferred

Extracurriculars:

  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • Node.jsFrameworks

Location

111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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