Growth Marketing Manager

| Greater NYC Area

About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 3 out of 4 teachers in the U.S., Canada, and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive online marketplace where teachers have created 4 million resources for all aspects of PreK-12 education. More than six million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. According to Fast Company, Teachers Pay Teachers is one of the top 50 Most Innovative Companies in the world! If you haven’t heard of TpT yet and want to learn more, just ask a teacher. 

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role Description

As the Growth Marketing Manager, you leverage your bias for action to directly contribute to the growth of our business by optimizing the performance of our full traffic funnel. As an optimization expert, you’ll partner with a cross-functional team to identify the most promising areas for improvement, create a testing strategy, test your hypotheses, and iterate to success. You should have a strong understanding and hands-on experience with experimentation (A/B testing), personalization, website analytics and the tactics needed to improve user experience and drive increased performance.

Responsibilities

  • Lead day-to-day operations of conversion rate optimization within Growth Marketing
  • Conduct full-funnel analyses to identify inefficient aspects of the funnel, plan opportunities, and implement experiments that drive sustainable growth
  • Serve as a subject matter expert on the design of experiments including test structure, sequencing, the definition of primary and secondary success metrics, and experiment duration calculations
  • Configure and use website analytics and testing platforms to measure the performance of experiments and identify valuable learnings
  • Document and communicate results of A/B tests to stakeholders and senior leaders regularly
  • Work closely with specialist agencies to execute tests

Requirements

  • BA/BS degree
  • Significant experience managing/leading growth at an e-commerce company; web analytics expertise in this capacity
  • 4-6+ years of experience managing conversion rate optimization programs at a scale that have consistently delivered business results
  • Technical experience with A/B testing (eg. Optimizely, Google Optimize), analytics (eg. Google Analytics), user testing (eg. Hotjar, Survey Monkey)
  • Excellent analytical skills - ability to understand and interpret data within the context of the AB / Multivariate testing
  • Advanced Excel, SQL and data analysis skills
  • HTML, CSS, JS knowledge preferred
  • Must be impact-oriented

Extra Credit

  • Strong understanding of the education industry and teachers

Extra-Curriculars

  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons, etc.)


Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • Node.jsFrameworks

Location

111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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