Head of Digital Marketing

At mParticle, our mission is to help companies use their data to increase the value of their brands. Since 2013 we've helped companies such as Airbnb, Spotify, Starbucks, Paypal, Burger King and more deliver world class customer experiences through better data and integrations. Founded in 2013, mParticle has raised over $100M of capital from major venture capital firms and we’re just getting started.

Role Description

As the Head of Digital Marketing, you will own the successful execution across all performance channels (display, search, podcast ads, social etc). You will play a key role in creating awareness and optimizing the customer journey holistically.

You should be accustomed to managing and optimizing campaign and channel strategies, translating strategy into concrete plans with vendors and internal partners, and executing those plans to reach mParticle customers around the world.

Responsibilities:

• Responsible for crafting digital media strategy and planning, from campaign set-up and execution to reporting and optimization, including tracking pixels for reporting and retargeting purposes.
• Execute digital media campaigns on multiple platforms, including, but not limited to paid search, display, retargeting, social partners, content discovery networks, and sponsored content. 
• Manage external vendors and technologies effectively; maximizing service/offerings and ROI.
• Foster ongoing relationships with media partners. 
• Deliver reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis. 
• Partner with marketing team members to develop integrated efforts across channels, such as product launches.

Requirements:

• Highly analytical and creative approach to digital media
• No cookie cutter strategies.
• Experience marketing products and services to technical buyers
• 5+ years directly managing paid media accounts on Google, Facebook, Linkedin, etc
• Experience buying podcast ads
• Deep proficiency in the ad tech and marketing tech ecosystems.
• BA/BS from a top tier university

About mParticle

Founded in 2013, mParticle is the leading customer data platform that unlocks the full power of data for businesses. The company empowers brands to accelerate their growth strategy to keep pace with their customers by providing the most advanced data platform for web and apps across all devices in the marketplace. A trusted partner among renowned brands such as NBC Universal, Spotify and Airbnb among many others, the mParticle platform has grown to manage over 1 billion mobile users each month, capturing over $5 billion in e-commerce transactions and processes over 250 billion API calls. Recognized as one of Crain’s 100 Best Places to Work three years in a row and named to Gartner’s “Cool Vendors in Mobile App Development” list, mParticle has 100+ employees and is headquartered in New York City with offices in San Francisco, Seattle, Florida, and London.