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Head of Social

| Greater NYC Area

The Head of Social will lead ClassPass’s social media and community development strategy. They will be responsible for developing and executing the brand’s social media strategy, deepening community engagement and championing the voice of the customer. This individual will work across teams to make sure all touchpoints with our community are on brand, on voice, and aligned.

Lead Social Media Strategy & Management:

  • Manage our day to day social media strategy, optimizing for community growth
  • Represent the brand: Work closely with designers, copywriters, editorial team and customer support team to develop a social strategy and execution plans for campaigns
  • Grow traffic
  • Establishing the brand as a thought leader
  • Work closely and coordinate with brand marketing, paid media, website team, influencer marketing, and others to execute plans and insure global coordination
  • Monitor social trends to stay up to date on how to develop our social media capabilities including product integration, tools and platforms, and how to make optimized marketing mix decisions
  • Work closely with Customer Service to ensure that consumer requests and concerns shared on our social platforms are properly addressed

Lead Community Development:

  • Deepen engagement across all of our offsite channels as well as brainstorm ways to deepen on our own product and site properties
  • Support the customer service teams through training, direction and strategy on how to connect and support our community at times of frustration
  • Collaborate with press and communication stakeholders to ensure we’re carrying a single point of view through every community touch point
  • Support our partner success team in empowering and educating studios and other venues on the platform
  • Be the ORM champion, making sure we are keeping our online reputation top of mind across the company
  • Drive forward on initiatives that humanize our brand, maximizing our potential to connect with a larger fitness community

Social Media Operations and Management:

  • Administer analytics reporting and point out key areas of importance that support social program goals
  • Manage and execute day-to-day social media activities that includes: the monthly editorial calendar, development of daily post content, daily post execution and community management
  • Track, measure and report insights on a weekly, monthly and quarterly cadence to best represent gains and misses for social media growth, community growth and our overall brand presence



  • 5-7 years of experience working strategically to develop social media plans
  • BA/BS in marketing, business, communication or related field
  • First rate analytical skills and working knowledge of Google Analytics and social media analytics tools
  • Proven ability to execute coordinated campaigns, utilize a wide variety of social media channels, and deliver results
  • Ability to work with a team, detail-oriented, and a self-starter
  • Must be able to manage a large workflow within time constraints
  • Preferred: Have a working knowledge of the Adobe platforms and tools and how to execute campaigns utilizing them appropriately
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