APFM is the industry leader in senior living referral services in the US; we are a growing company seeking candidates who will help us become an even greater driving force in the field. The Search Engine Optimization (SEO) Marketing function is a critical Marketing Channel within our business. It drives a significant portion of the revenues and profits for the organization, and the goal is to increase the volume of traffic and leads that contribute to revenue. The SEO Team manages traffic optimization across many properties and user segments. This team uses core data analysis and insights to drive enhanced interactions with the end consumer that translates into a better experience for the user and a successful outcome for the business. This position works cross-functionally with multiple internal departments, including Tech, Business Intelligence, and Product.

We are seeking a rock star Lead Analyst who is data-driven and enjoys digging into complex datasets. This role will take point on end-to-end brand research initiatives with a focus on areas such as website workflows, transactional systems, and marketing operations metrics. This individual will use data and insightful analyses to support, inform, and where applicable, challenge decisions to help hone and serve APFM’s business goals. An ability to iterate quickly using data is key to success in the marketplace. This individual will also lead initiatives on internal tool development for consumption and analysis of large data sets from third-party systems that empower the SEO Marketing team to make actionable decisions at scale. Success in this role will help the SEO Marketing team increase conversions from leads to revenue and to contribute to the company’s financial targets.

Key Responsibilities

• Analyze current business performance to build descriptive and predictive models to optimize marketing campaigns for improved traffic and revenue return. For example, a model on the impact of various A/B testing campaigns and their result on conversion. 
• Identify and prioritize opportunities for improvement in conversions along the customer journey, and at all touchpoints using internal funnel metrics data.
• Manage strategy development and decision-making through holistic data analytics and actionable recommendations, including supporting key business initiatives by generating insights from multiple site and social data sources, collaborating with business, product and other teams on ad-hoc reporting and in-depth analyses to support product enhancements, launches, company initiatives and other needs as they arise, implementation with engineers to validate website/app tracking and A/B and UX testing programs, and support SEO in reporting, analyses, strategy and technical recommendations.
• Identify and drive the delivery of changes in data structures and metrics where needed to further support enhanced marketing analysis to drive more revenue and EBITDA.
• Develop API connections to common toolsets to aid in team efficiency Leverage current APIs and automation SQL from complex data sets, with the ability to write code utilizing knowledge of PHP, Python and other back-end language in order to enhance current API’s that are not designed for enterprise websites to capture better data for SEO reporting and build out better visualizations for tools, reports, and dashboards.

Required Skills and Competencies

• B.S. Degree in Computer Science, Engineering, Statistics or Economics is required.
• MBA or an advanced degree is preferred.
• Knowledge of SQL required
• Have a background of SEO and supporting an SEO team.
• Experience with server-side programming languages required: PHP and/or Python preferred
• Experience with REST APIs and authentication processes
• 5-7 years of proven and successful experience, with demonstrated increasing levels of consulting and corporate responsibility.
• Exceptional analytical and problem solving capabilities, including the ability to logically and efficiently structure ambiguous problems, identify sources of data, conduct complicated analyses, identify key insights and recommend actions.
• Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions. Skilled at learning and applying new technology tools.
• Highly collaborative: Able to work across functions, geographies, and organizational levels to develop solutions; engages and involves key stakeholders.
• Effective communicator: Clearly communicate needs, results, and recommendations to a non-technical audience.
• Deep knowledge of ecommerce, online marketing, and mobile trends

Our Values

• Living by our values and working to achieve excellence on behalf of the families we serve and customers we support is integral to success at A Place for Mom.  Employees who thrive at A Place for Mom live our values every day and are an important part of our hiring practices.
• Focus on Excellence
• Act with Integrity & Assume Positive Intent
• Drive Outcomes Every Day with Passion and A Sense of Mission
• Make the Lives of our Families and Customers Better, Easier and More Successful
• Realize the Full Potential in Each Team Member. Work as a Single Supportive Team

Compensation

The position is a salaried position. 

About A Place for Mom

A Place for Mom provides a valuable resource for families seeking senior care solutions for their parents.   Since A Place for Mom was established in 2000, we have helped over a million families find senior care and housing options and have become the largest senior living referral service in the U.S and Canada.

Our service is completely free for families; our local Advisors are senior care experts in the markets they operate and know the care, properties, costs and reputation of communities available; in addition most Advisors are deeply experienced and have helped thousands of families find the right solution for their mom or dad.  They will provide invaluable guidance to the family saving them time and providing confidence they are making the right decision in coordination and on behalf of their parent or loved one (all at no cost). 

A Place for Mom is an equal opportunity employer committed to hiring and valuing a diverse work team. This policy of Equal Employment Opportunity applies to all applicants and employees, and to all aspects of employment, including recruitment, hiring, training, compensation, promotions, and treatment on the job, benefits, termination, and all other terms and conditions of employment.