Lifecycle Marketing Manager at Bizzabo

| Greater NYC Area
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We are looking for a creative and data-oriented Lifecycle Marketing Manager to join our growing Marketing team at Bizzabo. This person will work strategically to create and implement marketing campaigns in order to increase lead generation, account engagement (ABM) and deal closures within the sales team. The Lifecycle Marketing Manager will report directly into our Senior Director, Revenue Marketing and serve as a key cross-functional player in the growth of Bizzabo. 

Bizzabo powers immersive in-person, virtual, and hybrid experiences. The Bizzabo Event Experience OS is a data-rich open platform that allows Event Experience Leaders to manage events, engage audiences, activate communities, and deliver powerful business outcomes — all while keeping attendee data private and secure. Bizzabo powers events for world-leading brands, from Fortune 100 enterprise organizations and financial institutions to creative agencies and scaling tech companies. Bizzabo was founded by Boaz Katz, Alon Alroy, and Eran Ben-Shushan, and has more than 300 employees in its New York, Tel-Aviv, Kyiv, and London offices, as well as 15+ remote locations around the world.


Community Details and Perks:

The Bizzabo Community

At Bizzabo we believe that culture is more than just happy hour and a ping pong table (though we do love a good ping pong tournament), we believe that culture is everything we do and how we do it. Our values are what help to guide us in our interactions with each other, our customers, and anyone who crosses paths with Bizzabo. Bizzabo fosters an environment of communication and trust. We don’t just offer the opportunity to share ideas, we encourage you to own your ideas and bring them to fruition.

We believe the future of events is all about choice and flexibility, which is why we've adopted a remote-friendly hybrid model for our workforce. We have offices in several major global cities, and we encourage our team to gather in-person without any requirements about how often that happens. Additionally, we have people working from 15+ remote locations around the world.


Perks

  • We offer a comprehensive insurance package at no out of pocket cost to the employee, 401k, Pre-tax commuter benefits, and a generous vacation policy.
  • We are a dog friendly in-person and virtual office!
  • For new employees joining us during this remote work period, we offer a comprehensive virtual onboarding experience with a stipend to get your remote office set up. 
  • We have frequent Bizzabonding activities including bi-weekly sponsored lunches, bi-weekly happy hours, virtual cooking classes, yoga classes, fitness classes, and other virtual bonding activities to keep our Bizzaboers engaged and connected. We welcome all new ideas and encourage each Bizzaboer to participate or lead their own virtual event!
  • Our office is located on 27th and Broadway south of Madison Square Garden. This vibrant neighborhood includes great lunch spots, train accessibility, and views of the Empire State Building.

#LI-MP1 #LI-remote


What you’ll be doing:

  • Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle
  • Prioritize and group accounts according to opportunity, buyer need, persona, solution and buying cycle.
  • Oversee offer creation and determine the optimal tactic mix for named accounts.
  • Work cross-functionally with sales, digital marketing and field marketing to define and establish campaign workflows.
  • Execute marketing programs on behalf of sales and show reps how to execute program elements on their own.
  • Partner with content teams to provide campaign customization according to the analysis of buyer need
  • Strategize and execute marketing campaigns for the different stages of the buyer journey through the funnel: nurturing, lead generation and account engagement.
  • Manage the procedure, implementation, tracking and measurement of marketing campaigns.
  • Write, edit and proofread copy for promotional materials within marketing campaigns.
  • Brief and oversee the work of internal and external resources
  • Maintain regular measurement of the ROI of campaigns.
  • Develop a unified cross-channel strategy that aims to hit plan, and build more velocity and efficiency in our Sales channels
  • Manage our email program, setting up content, tracking, scheduling, and technical requirements.

Who you are:

  • You have 4-6 years of experience within a Campaign Management or Demand Generation role
  • You have previously worked for a B2B company, SAAS experience preferred, with an understanding of the sales funnel within a B2B organization
  • You are familiar with Hubspot and Salesforce
  • You have a creative mind for writing, editing and proofreading marketing campaigns
  • Looker experience preferred
  • You are naturally organized, detail oriented and data oriented
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • MySQLDatabases

Location

Our office is located in the Flatiron District. Our energetic culture extends beyond the office and into the neighborhood of trendy bars/shops.

An Insider's view of Bizzabo

What are some social events your company does?

Bizzabo’s culture is unmatched. From lunches with Name that Tune & Jeopardy to happy hours with trivia and costume contests, we know how to have fun. Team escape rooms? Check. Thanksgiving potlucks? We got it. Holiday parties with dancing until midnight? Oh yes. At the end of the day, our Bizzaboers are what make these events so great and fun!!

Amanda

Marketing Coordinator

What does your typical day look like?

I moved from Florida searching for a company just like Bizzabo - a bunch of innovative characters who work as hard as they play. I spend my days building relationships with marketers from the likes of Google, LinkedIn & Amazon. It's amazing how our company shocks the competition and I've got to say it feels good to be playing for the winning team :

Brae

Account Executive

How does the company support your career growth?

Bizzabo won me over in the interview process and has greatly exceeded my expectations since then. I'd say about 90% of my friends in New York after 2 years can be tied back in some way to Bizzabo and I've grown more professionally in that time than my previous 5 years of professional experience combined.

Dan

Manager - Sales

What is your vision for the company?

Taking part in many events, we realized how difficult it was to efficiently plan and execute an event and how hard it was to measure event success. We set out on a mission to help all stakeholders; Allowing event organizers to create personalized, customized experiences for their attendees and have the ability to analyze and measure event ROI for t

Eran Ben-Shushan

Co-Founder & CEO

What projects are you most excited about?

As a Field Marketing Manager, I work on creating valuable and memorable experiences through the power of events. It's a privilege to bring both partners and clients together to show how our much of an impact our brand has at conferences, trade shows and more!

Alysha

Field Marketing Manager

What are Bizzabo Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We offer 10-15 different medical insurance options to choose from through Trinet. Majority of those options are 100% employer paid.
Life Insurance
Wellness Programs
We have partnered with a company called Seatback to offer health and wellness classes, fitness watches and devices and more!
Team workouts
We currently have virtual fitness classes ranging in type from HIIT to yoga.
Mental Health Benefits
We offer 100% paid employer mental health services through BetterHelp
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
On top of sick/personal days we also offer 1 mental health day per month
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Home Office Stipend for Remote Employees
All employees receive a $900 home office stipend
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
Customized development tracks
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