Ro
Ro's mission is to be a patient's first call for all of their healthcare needs.
New York, NY

Manager, Affiliate at Ro

| Greater NYC Area
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About Ro
Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

As the Manager, Affiliate, you will play a key role in architecting and building out a robust affiliate program to support Ro’s wide range of consumer health brands. You will help us establish agreements with impactful affiliate programs, manage the day-to-day operations of ongoing affiliate campaigns and will help us test and discover new partnerships with a focus on high-quality traffic.

Who are you? You are an organized, diligent, and earnest marketer with an orientation towards detail and the capability to analyze and articulate our affiliate campaigns' performance and business impact. Ideally, you will have a robust existing network within the affiliate marketing space and the ability to build and maintain relationships with new and emerging partners.

As much as you are a keen relationship builder outside of the organization, you will also have the ability to forge strong relationships inside of Ro -- not only across our multiple business units but also with key cross-functional teams (medical, legal, marketing, etc.). Your depth of knowledge of the affiliate space will enable you to be a clear and effective communicator and advocate for the channel internally across Ro.

What You'll Do:

  • Drive growth in Ro’s affiliate marketing program and focus on both building capacity as well as partner breadth across a wide range of affiliate and partnership strategies, all while operating on a strict CPA / CAC model
  • Build affiliate models catered to the specific product mix and audiences of each of our constituent care verticals (Roman, Rory, RoMind, etc), with thoughtful balancing of partners and campaigns across each conducted in conjunction with the growth leadership of each care vertical
  • Maintain budget and performance tracking for Ro’s overall affiliate program, balancing day-to-day needs with long-term planning/growth, while providing accurate and reliable forecasts
  • Negotiate with all media partners to drive customer acquisition using a broad range of set of levers (i.e., commission structures, bounties, etc.)
  • Build a robust affiliate program experiment roadmap, with a keen ability to map out test opportunities, required budget, measurement methodologies, and contingencies
  • Work in close coordination with Ro’s Medical and Legal teams to ensure that affiliate partner strategies conform tightly to legal and regulatory requirements
  • Coordinate closely with Ro Marketing and Comms team to ensure affiliate partner strategies align with prevailing audience, messaging, and positioning strategies
  • Analyze campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc) to improve performance and scale the program
  • Layout specific technology needs to support the growth of affiliate program (i.e, specific tracking platforms) and work closely with Tech, Product, and Data teams to implement all necessary tools

What You'll Bring to the Team:

  • 5+ years of affiliate program management in a direct-response environment, either working in house at an e-commerce or D2C business, or for a similar type of client at an agency or as a marketing service provider
  • Experience establishing affiliate marketing partnerships and managing ongoing campaigns across a variety of partners
  • Experience working within major affiliate platforms such as Impact Radius, CJ, HasOffers, Awin, etc.
  • Strong analytical skills; must be proficient in analyzing and interpreting data from third-party platforms and adept at combining internal data with platform data to drive insights and a view into performance 
  • A strong ability to manipulate data from platforms such Looker, Amplitude, Adjust, Appsflyer, Branch, Google Analytics, Segment, Excel, etc.
  • Experience working with internal tech and engineering teams to help implement necessary tooling and measurement services to enable the affiliate program (i.e., onboarding a new affiliate platform)
  • Highly knowledgeable about industry best practices, with deep relationships across major players and industry participants
  • Outstanding communication skills that will not only allow you to forge lasting external relationships but also be an internal advocate and educator for the affiliate as a channel at Ro
  • Experience working within a regulated industry (healthcare, financial services, etc) is a major plus

Benefits + Perks:

  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, fitness, and physical therapy

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

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Where we are

Our office is open to fully vaccinated employees, but Ro'ers are encouraged to work from wherever they are most comfortable and/or productive.

Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • LookerLanguages
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • AsanaManagement
    • JIRAManagement
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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with Nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Friends outside of work
Eat lunch together
Intracompany committees
Ro has a Diversity, Equity, and Inclusion (DEI) Council made up of employees and leadership from across the company.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Mean gender pay gap below 10%
Diversity Employee Resource Groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring Practices that Promote Diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability Insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental Benefits
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision Benefits
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health Insurance Benefits
Ro offers three medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life Insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet Insurance
Wellness Programs
Ro’s benefits program offers full subscriptions to mental health support platforms Headspace and Ginger as well as virtual fitness and physical therapy apps, Aaptiv and Physera.
Team workouts
Ro offers weekly meditation, yoga, and fitness classes to employees, as well as regular health challenges where employees can support and motivate one another towards health related goals.
Mental Health Benefits
Ro offers full subscriptions to Headspace and Ginger. Ro has also partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company Equity
Match charitable contributions
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous Parental Leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Home Office Stipend for Remote Employees
To support Ro’ers working remotely, Ro initiated a yearly flexible remote work stipend of $500 which can be used toward whatever an employee needs to support their wellbeing or remote work set up.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Ro regularly hosts workshops and training sessions, bringing in outside experts to speak on topics of healthcare, equity, and the workplace.
Promote from within
Continuing Education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

An Insider's view of Ro

What are some social events your company does?

We felt passionately about launching the Rockathon in a year when our team has gone completely remote. Ro has continued to hire aggressively throughout this year, so the Rockathon created a place for team members to bond. These types of events are so important to encouraging trust and communication across our teams well beyond the initial program.

Jillian Stein

Product Manager

What does your typical day look like?

My day involves a lot of interactions with different teams to communicate and align on the ‘why’ behind the decisions we make as well as leading the work of the product design team — it’s full of constant decision making and communication throughout the day.

Pacssu Park

VP of Product Design

How has your career grown since starting at the company?

One of the biggest perks about being in a start-up is that you get to wear a lot of different hats and try a lot of different parts of the business that you normally don't get to put your hands on. Operations was a sticking point for me and as my responsibility grew, I moved from Pharmacy to work on the more supply chain aspects of Ro's business.

Collin Lafeyette

Senior Director of Operations

What is your vision for the company?

Ultimately, we aspire to be your first call — to either handle everything you need from beginning to end or to guide you throughout your journey when you’re better served by others. We see a world in which patients are in complete control of their care. A world in which physicians, nurses, and pharmacists are empowered, not replaced by technology.

SRZ

Founders

What are some things you learned at the company?

During my fellowship with Ro, I learned when to seek help from others. At first, I spent a lot of time trying to unblock myself before asking for help. But at Ro I was able to be comfortable and provide the right context when getting help from someone, and in general it made me feel like a better teammate and engineer.

Nicky Valdecanas

Engineering Fellow (Summer '21)

Jobs at Ro
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Director, Corporate Development

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About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,

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As a Data Analyst, Product you will guide a product squad’s strategy and roadmap. This means everything from leading strategic analyses to inform decision-making and prioritization, to measuring product feature performance, to building out data availability and BI solutions, to brainstorming approaches to unstructured problems. You are analytical and technical, and you can communicate excellently with non-technical and technical stakeholders alike. You thrive in a startup setting, where every day is different and the problems that you’re tackling often don’t have established solutions. You are exceptionally thorough. You have a bias for action, and you love leveraging data to help our members become a healthier version of themselves.

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+52
About Ro Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics,