Overview

The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners, and for day-to-day oversight of the Social Media and Community (blog network) managers.

Responsibilities

• Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
• Establish new and maintain existing relationships with influencers
• Communicate audience sentiment and responses to appropriate management and editorial staff
• Work closely with sales & marketing team to execute projects and campaigns for  key clients, and proactively communicate “audience story” to advertising sales department and all employees
• Work closely with editorial staff to optimize content for syndication partners
• Monitor and analyze traffic activities to determine what does and doesn't work why
• Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat, etc.
• Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events

Qualifications

• Familiar with Google Analytics
• Deep understanding of editorial work flow and output
• Active personal use of both the desktop and mobile web as well as social networks

Required Qualifications/Skills

• 1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company
• Excellent written and verbal communication and presentation skills
• Experience in multiplatform content extensions and original content production
• Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
• Experience managing teams, mentoring, and providing creative guidance
• Familiarity with Photoshop and Illustrator
• Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen

 
Desired Qualifications

• Innovative and creative – entrepreneurial mindset with can-do mentality
• A self-starter
• Energetic, passionate, and intellectually curious
• Ability to operate both analytically and creatively with an eye to detail
• Proactive, results-driven team player
• Ability to develop and maintain effective working relationships with a high degree of professionalism