Job Title Social Media, Influencer and PR MarketingManager - L'Oreal Professionnel

Division: PPD

Location: Hudson Yards

Reports To: AVP IMC - L'Oreal Professionnel

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brandsportfolio includes L'Oreal Professionnel, Kerastase, Redken, Matrix, andPureology.

What You Will Do:

An integral part of the L'Oreal Professionnel Integrated Marketing and Communicationteam, the Manager of social media, influencer relations and PR, will workclosely with the AVP of IMC to create and deliver impactful campaigns thatincrease brand awareness among professionals and consumers.

This role will oversee the execution of social media and influencer strategies across existing social channels, help to lead test and learns on emerging platforms and ensure that strategies meet current best practice standards for each channel.

Key responsibilities:

• Responsible for channel strategy andmanagement of L'Oreal Professionnel US brand social channels: Instagram,Facebook, Pinterest, YouTube and Snapchat
• ManageSocial Media calendar and oversee community management
• Growand support pro and consumer influencer relationships and manage relationships,contracts and core activity with brand ambassadors
• Support agency partners to increase share of voice among consumer and trade press outlets through PR events, mailings and organic outreach
• Partner with field and education teams to support in market activations via advocacy, social and PR
• Work closely with global marketing partners on brand messages, influencer content and global press initiatives
• Collaboratewith cross-functional partners from marketing, education, creative, paid socialas well as CDMO teams to amplify and support campaigns
• Tracktrends and social listening within lifestyle category as well as hair andbeauty industry
• Brainstorm ideas for monthly influencer gifting to support an always on seeding approach (organic and pay-for-play)
• Measuresocial media growth and engagement using analytics tools (i.e. Traackr, RivalIQ, Netbase)
• Manage intern and outside agency partners

DesiredSkills:

• 5+ years of experience developing,managing, and growing a brand's social media platforms and influencer network
• Proficientin Microsoft Office Suite, Tribe Dynamics, Traacker, Social Bakers, NetBase,Sprinklr, Cision, IronClad, Rival IQ and My Market
• Solidunderstanding of social media analytics
• Excellentverbal and written communications skills
• Enthusiasticattitude and flexibility to adapt and pivot based on data and brand needs
• Passion for social media, influencerand PR
• Creative, innovative thinker andcollaborative team player
• Ability to manage multiple complexprojects simultaneously

What's In It For You:

• (Medical, Dental, Vision, 401K, Pension Plan)
• (Paid Company Holidays,Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays &More!)
• VIP Access to L'Oreal's Internal Shop for DiscountedProducts, Monthly Mobile Allowance)
• (UnlimitedAccess to E-learnings, Lunch & Learn Sessions, Mentorship Programs, &More!)
• (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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