WHO ARE WE?

The Lifecycle Marketing team is transforming the way BARK engages with its millions of customers. We’re mobilizing big data, clever creative and multiple channels to build a 1:1 communications experience that anticipates and answers each customer’s needs across their lifetime with BARK (from prospect nurture & conversion to subscriber engagement & upsell to long-term retention & loyalty). If imagineering programs that deliver the right solution to the right dog at the right time sets your tail a-wagging (metaphorically speaking), then come join us!

WHO WE’RE LOOKING FOR

We are hiring a Manager to lead analytics for our Lifecycle Marketing team in NYC! As the lead analyst for our growing Lifecycle Marketing / CRM operation, you will ensure that the team makes smart decisions based on data, not assumptions, and that our assumptions are properly tested. You will be responsible for gathering and analyzing data, making recommendations, and implementation adjustments to our segmentation rules and strategy.  If you love data, and you love dogs, and can use the first to help us delight the second, then this role’s for you!  

KEY DUTIES

• Analyze Lifecycle Marketing / CRM performance across multiple channels to develop insights and make recommendations on areas for increased customer engagement and revenue growth.
• Run cohort-based analysis to recommend new opportunities for segmentation and targeting based on both lifestage, customer attributes (both dogs and their humans) and user activity.
• Implement new segmentation and trigger capabilities for the Lifecycle Marketing team through development of SQL logic.
• Leverage data from multiple sources to design, build and automate Lifecycle Marketing reporting and dashboards.
• Partner with the Data Science and Product teams to define and expand lifecycle and event taxonomy that powers the CRM platform.
• Carry out ad hoc analyses; e.g. optimal time after cancellation to send reactivation campaigns.
• Design and execute A/B testing, including guidance on test setup, post-test data validation, and reporting on results to show how tests impacted financial and non-financial KPIs.
• Partner with cross-functional teams (Data Science, Product, Planning, Customer Care, Growth) as well as product line Experience Managers to ensure consistency in customer metrics and insights.
• Size business opportunities and contribute to building  prioritized roadmap.
• Own KPI reporting, including weekly and monthly updates.

EXPERIENCE

• 3 - 5 years experience mobilizing data to inform campaign and program development in a direct-to-consumer / eCommerce environment a must; experience with subscription services a plus.
• Deep experience with data-visualization tools (Periscope, Tableau, Looker, etc).
• Familiarity with CRM and/or marketing automation systems (Simon Data, Braze, Iterable, HubSpot or similar platform).
• Demonstrated ability to define and analyze A/B and multivariate experiments to drive statistically significant insights and outcomes.

SKILLS & QUALIFICATIONS

• BA/BS in Computer Science, Mathematics or other technical field preferred.
• Strong proficiency with SQL required.
• Ability to think strategically, analyze and interpret market and consumer data
• Strong communications skills - written and verbal presentations.
• Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.
• Comfortable working in a fast-paced and highly collaborative environment.

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.