Manager, Marketing Analyst
About Birchbox:
We started Birchbox in 2010 to redefine the way consumers discover and shop for beauty and grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we've activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy and fun. Our innovation isn't the simple concept of delivering a box of samples - it's understanding that although not everyone is passionate about beauty and grooming, everyone still deserves to have a great experience finding, trying and buying it.
Birchbox operates in six countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US as well as a flagship Birchbox store in Paris.
About the role:
Birchbox is looking for a Manager, Marketing Analyst to join the Planning & Analytics team. This role will be instrumental for driving continued growth for Birchbox through data-driven decisions.
You will report directly to the VP, Strategy & Finance and partner closely with Marketing leadership to intimately understand the customer journey (from acquisition to retention) in order to guide our marketing strategy and execution. You will work with all parts of the Marketing team to discover patterns and drive decision-making. You will analyze large sets of data and tackle a variety of interesting challenges for the business, such as media attribution / performance and LTV analysis. You will also play a vital role in creating the company’s top-line forecast though demand planning inputs.
We are looking for a motivated, curious, flexible individual who enjoys tackling problems in creative ways!
What you’ll do:
- Performance analytics
- Synthesize data across multiple platforms and from various sources, both internal and external, using SQL, excel, and Google Docs. Create easily accessible and digestible reports for Marketing Team use
- Create and publish weekly performance reports that track marketing KPIs and ROI (including traffic, conversion, CPA, and CAC); present findings and perspective during internal weekly performance meetings
- Design and execute cross sectional and cohort studies of acquisition and retention marketing campaigns
- Increase the efficiency and effectiveness of our media agency by powering data-driven decision making and structuring monthly experiments based on data insights (e.g., media reallocation, linking sources to LTV)
- Develop and enable consistent customer targeting and segmentation approach across all marketing channels (including email, social, digital, offline) and measure effectiveness
- Partner with marketing and product teams to define variables, design experiments and test hypotheses
- Attribution and LTV analytics
- Partner with marketing to evaluate impact of new tactics and strategies on LTV (e.g., promotions, giveaways, anniversaries, loyalty program)
- Provide inputs to offline agency to develop media attribution model
- Support development of key forecast inputs (e.g., traffic, conversion, sources, churn) for demand planning on key metrics and perspective on trends based on deep dive analyses
The team:
The Planning & Analytics team sits at the heart of Birchbox and works closely with Merchandising, Marketing, Finance, Product and Operations. The team is responsible for analyzing the business (subscription and shop), providing strategic recommendations, and forecasting inventory and sales.
What you’ll need:
- 4-6 years experience in marketing analytics
- Customer-centric mindset
- Love finding the needle in the (data) haystack
- Ability to draw business insights from massive sets of data
- Ability to concisely present information to different audiences
- E-commerce experience a plus
- Bachelor’s degree with analytical incline (economics, statistics, mathematics a plus)
- Strong Excel skills, Looker experience a plus
- Working knowledge of SQL