Crossix
New York, NY

Marketing Analytics Director at Crossix

| Greater NYC Area
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What You'll Do

  • Lead a team
    • Own media channel measurement. Lead a growing team of savvy managers and analysts that produces all marketing effectiveness measurement studies in your major media channel.
    • Recruit, develop, and mentor talent
    • Champion a dynamic culture of relentless testing, measurement, and optimization
  • Own the execution of marketing effectiveness measurement
    • Supervise and support team production of high quality analytics deliverables at scale
    • Partner with Client Services team to understand client needs; propose and implement analytical frameworks to measure marketing effectiveness via A/B testing
    • Lead the effort in understanding patient conversion & adherence behaviors and their correlates
    • Interpret analytical results in cross-team conversations to develop data-driven insights and recommendations
    • Become a subject matter expert: design, recommend, and consult on analytic methodologies and approaches to address key client questions
    • Refine analytical methodology continuously to adapt rigorous methods to fit the needs of a fast-growing business
    • Develop and execute your vision for improving your team’s deliverable to internal customers
  • Drive operational excellence
    • Design and champion new methodologies and re-engineer processes to improve analytical rigor and efficiency of execution
    • Identify best practices: Explore and apply new tools and methodologies from other industries and from academic literature
    • Work closely with data science teams to develop testing strategies and contribute to advanced analytics projects

What You've Done

  • At least 7 years of practical analytics experience with an emphasis on A/B and hypothesis testing
  • At least 3 years' experience managing and mentoring a team of analysts or data scientists and managing agile workflows
  • Degree in a quantitative field. Empirical research methods, such as statistics, economics, psychology, operations research is strongly preferred.
  • Must be intimately familiar with analytic methodologies applicable to marketing effectiveness, including A/B testing, applied regression, multi-touch attribution solutions, etc
  • Excellent written and verbal skills
  • Ability to interpret data and transform them into insights that answer often unstructured business questions
  • Demonstrated experience implementing operational excellence in an analytics environment
  • Proficient in at least one programming language used for data analysis (e.g., SAS, R, SQL, STATA, Python, etc)
  • Knowledge of pharma marketing a plus
  • Deep knowledge of specific media channel business models (e.g., Digital ecosystem, television) strongly preferred

About the Team – Crossix provides a collaborative work environment, with a supportive culture to help you achieve your professional goals, while making a meaningful impact on the Company’s future success. Our work enables healthcare marketers to plan, measure, and optimize their marketing campaigns with confidence. Using our own proprietary technology and network of health and non-health data, Crossix pinpoints the tactics, programs, and channels that improve performance and boost sales, enabling better healthcare communications. And we do it all while protecting consumer privacy.

Leadership – With decades of combined experience and an unrivaled track record of healthcare innovation, our leadership team sets the standard for us. Because we work in an emerging market, the leadership team fosters an environment where everyone can contribute and make a real difference to push the company and industry forward.

Culture – Our employees set us apart. Along with competitive salaries and benefits, we invest in creating compelling opportunities for professional development and career growth. We know that diverse teams create better ideas, which is why we foster an inclusive environment where employees feel encouraged to share their unique perspectives, leverage their strengths, and be their authentic selves at work.

We are an equal opportunity employer and welcome all qualified applicants regardless of race, color, religion, sex, gender identity, sexual orientation, marital status, ancestry, national origin, age, disability, genetic information, or veteran status.

 

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Where we are

We're in the center of the Garment District--a stone's throw from Bryant Park, with easy access to subways, Penn Station, and Port Authority.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • boto3Libraries
    • PandasLibraries
    • ASP.NETFrameworks
    • FlaskFrameworks
    • AWS LambdaFrameworks
    • JenkinsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • AWS RedshiftDatabases
    • AWS AuroraDatabases
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
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What are Crossix Perks + Benefits

Culture
Volunteer in local community
Crossix participates in local volunteer activities, including bi-weekly lunches with the AHRC, delivering meals with Meals on Wheels, working with Montefiore Medical Center, etc.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Crossix has an incredibly active Culture Club where members come up with creative events and programs from our summer outing to themed happy hours and volunteer opportunities throughout the year.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Frequent Team-Building Activities and a Private Rooftop

An Insider's view of Crossix

What are some social events your company does?

Crossix encourages team and company-wide events, so we have activities like happy hours, Escape the Room outings, pizza making as well as field day and community service events.

Sean Bell

Analytics Services Manager

What's the biggest problem your team is solving?

My team is starting to do a lot more work in retail pharmacy, so we need to think about how the goals of retail pharmacy clients differ from pharma clients and how to tailor analyses to provide insights that meet these goals

Kate

Analytics Services Senior Manager

How does the company support your career growth?

From your immediate manager and up, there’s a culture of support that manifests in regular check-ins, growth plans geared towards giving you the kinds of work you’re interested in, and plenty of feedback in both directions.

Hart

Channel Partner Manager

How do you empower your team to be more creative?

Innovation is in our company DNA and everyone on the team is always encouraged to bring new and unique ideas to the table. Our Culture Club also organizes creative initiatives that make our working environment more collaborative and fun.

Asaf

CEO

Jobs at Crossix
21

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All Jobs
Data + Analytics
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
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Our engineering and product teams are organized around our hubs for community and collaboration. Work anywhere means you can work at home or the office on any given day. Your product hub is based on the primary location of your product.  You should live within one timezone of your product hub. Our current product hubs are Pleasanton, Los Angeles, Columbus, Boston, NYC, Raleigh, and Toronto.    As a Senior QA Automation Engineer, you will design

Principal Software Engineer - Python & Java - New York Hub

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Our engineering and product teams are organized around our hubs for community and collaboration. Work anywhere means you can work at home or the office on any given day. Your product hub is based on the primary location of your product.  You should live within one timezone of your product hub. Our current product hubs are Pleasanton, Los Angeles, Columbus, Boston, NYC, Raleigh, and Toronto.    As a Principal Software Engineer on our NYC Analytics

Ad Operations Supervisor

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You will be accountable for working with senior members of the client success team to provide pre-sales reporting and analytics support, conduct and manage research workstreams to grow our team’s therapeutic area and data network knowledge base, and respond to client data inquires with speed and self-sufficiency. This is a hands-on role and a great opportunity for someone who is passionate about health care data and excited to bring that knowledge and enthusiasm to customers at the forefront of innovation in the healthcare technology space.

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Drive and execute your assigned business goals, including client adoption and use of data to make strategic decisions. Leverage knowledge of consumer healthcare marketing to deliver client satisfaction within assigned client portfolio, demonstrating expert knowledge of client business category. Independently manage a significant book of business. Lead a team in the qualitative and quantitative insights to help pharmaceutical and healthcare companies make better and more informed marketing decisions. Communicate with partners and clients, building relationship and seen as strategic point of contact. Use expert knowledge of Crossix solutions and client business to identify appropriate Crossix products, solutions, insights and results to meet the needs of our clients. Manage results-driven internal client teams.

Analytics Services Manager

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Work with the team on data interpretation and lead the delivery of insights to clients. Master and apply core analytics methodologies, processes and capabilities. Quarterback of the internal team for your accounts to ensure a successful customer engagement. Analytical thinking, storyboarding and insights interpretation. Manage projects and analyses to ensure timely deliverables that meet client needs. Responsible for navigating and re-prioritizing through obstacles. Independent presence in on-sight client meeting.  Effectively develop team members through coaching and timely actionable feedback (proven mentorship). Build relationships with partners and clients; serve as a point person. Understand and apply pharmaceutical marketing knowledge and experience.

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To be successful in this role, you are strong at communicating across various business functions, organizational levels (including C-level), and brand marketing departments. Creativity, initiative, and the ability to work effectively within a growing team are critical. You are also someone who is humble, hungry, and smart – you put the success of the team ahead of your own; you have a relentless drive to do what it takes to succeed; and you find a way to overcome obstacles and solve business problems.

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Partner with client service team members to utilize appropriate analytics to link marketing exposures to transactional health data. Work closely with clients and media agencies to develop key performance indicators that enable measurement and optimization of clients’ healthcare marketing. Interpret data to provide actionable data-driven insights to help clients optimize their media campaign. Lead account team’s day to day operations and project management. Communicate effectively with internal and external partner teams. Assist in development of project reports and presentations. Escalate issues, delays, and challenges, pairing each with suggested solutions. Identify key insights and implications, highlighting major storylines. Own all campaign background and metrics. Communicate campaign optimization results to clients to prove value against original business goals. Help provide recommendations to various healthcare and media clients using data-proven insights.

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This high-profile role will have product ownership responsibility for Crossix healthcare professional Products including measurement of HCP campaigns, HCP marketing and personal promotion analytics, and innovation in HCP measurement to break down barriers between field force and non-personal promotion for life science customers. This role is also responsible for ownership of the innovation roadmap around the interaction between patient and HCP marketing efforts.

Product Manager, Crossix Analytics

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This role will join our Product Management team to own and have responsibility for a product within the Crossix Analytics offering. The Product Manager will own the end-to-end product lifecycle and ensure seamless interaction with the rest of our other product offerings. Additionally, the role will support new product development within the DIFA platform as new products are iterated.

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Deliver rigorous, high-quality analytics at scale. Deploy proprietary, best-in-class big data and analytical technology to measure the impact of creative messaging on patient behavior. Develop broad understanding of disease and treatment categories. Visualize results to tease out data-driven stories. Drive operational excellence. Maintain consistently high standards of analytical excellence in delivery in the midst of a rapidly evolving business.

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Crossix is a health-focused technology company dedicated to advancing healthcare marketing with analytics and innovative planning, targeting, measurement, and optimization solutions. Positioned at the center of big data, innovative technology, and multichannel media, Crossix, a Veeva Company, provides our clients with insights to help make strategic business decisions and drive improved patient outcomes. Crossix knows that our employees are

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As the Healthcare Data Terminologist on Veeva Data Cloud, you will help drive the design, build and execution of terminology libraries from the ground up for our new suite of Health Data Products. You’ll focus on understanding and improving existing sources, curating new assets, and identifying gaps in our data to drive continuous improvement.

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Leverage cutting-edge analytics capabilities to help in research and planning as well as measurement and optimization of clients’ healthcare marketing. Partner with client service team members to utilize appropriate analytics to link marketing exposures to transactional data. Plan and organize client services tasks to maximize productivity and compliance with internal processes Communicate effectively with internal and partner teams. Assist in development of proposals, project reports and presentations. Escalate issues, delays and challenges, pairing each with suggested solutions. Identify key insights and implications, highlighting major storylines. Own all campaign background and metrics, leveraging when appropriate. Employ and develop marketing and healthcare knowledge to better assist clients.

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