MARKETING ASSOCIATE

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Ergatta is a venture-backed fitness tech startup that’s creating a new consumer category: gaming-enabled home cardio equipment, the first of which is the Ergatta Rower. As fitness activity continues its shift into the home, rapidly accelerated by Covid-19, we believe the big winners will be brands that innovate around digital content. Our gaming-inspired content is the first of its kind and provides a new and different consumer experience. Our hardware also stands out on its own; our rower is handcrafted in the USA and the first cardio machine designed for the home, not the basement.

Ergatta is backed by Greycroft, TechStars, Mark Pincus, Colin Kaepernick, Scott Dorsey, Zach Weinberg, Nat Turner, and more. Ergatta has been featured in Business Insider, Vogue, WSJ, among other top publications in technology, business, fitness and design.

We have exciting opportunity for a talented consumer marketer who is looking to join a high-growth consumer brand in a hot space, marketing an innovative product, with well-established organic demand and huge upside potential. The role will be the fourth full-time employee on the Marketing team, reporting to the Head of Marketing, and also working closely with the CEO.

The ideal candidate is a hard-working generalist who can wear many hats and understands the importance of content and community when building a new brand. They are energized by the thought of joining an early-staged startup and having direct, outsize impact on company growth from the seed stage. A passion for fitness, gaming, design and/or sports is a plus!

 

Initial Goals and Priorities:

  • Manage comms and ops for product trial & gifting for Press, Placements, Reviewers and VIPs
  • Manage influencer and affiliate CRM for rollout of new features, brand campaigns, and promos
  • Build content library of user generated social content and press and other earned media
  • Track industry news and competitors and provide weekly briefing to the team
  • Work on content strategy alongside Head of Marketing for the launch of our blog
  • Manage brand elevating partnerships to grow our following
  • Support social media, email marketing, and production of marketing collateral
  • Support inside sales program, sharing the responsibility for inbound sales
  • Manage ad hoc projects based on the needs of the company

You:

  • Have 2-3 years professional experience in marketing role or similar
  • Are extremely organized, detail-oriented and rigorous
  • Are a clear and compelling writer
  • Have experience managing communications with partners and/or individuals
  • Have a strong understanding of PR, influencers, and social media
  • Have a demonstrated ability to learn new topics and disciplines quickly
  • Are able to project manage and work effectively across the organization
  • Are proficient in google spreadsheets and comfortable learning new platforms
  • Are scrappy and can get things done quickly in a fast-moving and uncertain environment
  • Are interested in startup management and operations

 

Ergatta celebrates diversity. We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, sexual orientation, gender identity, national origin, veteran or disability status.

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