New York, NY

Marketing Automation Manager at BetterCloud

| Greater NYC Area
Sorry, this job was removed at 12:07 p.m. (EST) on Wednesday, April 29, 2020
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

BetterCloud is the first provider of SaaS Ops solutions to manage and secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes and policies across a company’s SaaS application portfolio. A pioneer of the SaaS Ops movement, the company established the first-ever “SaaS Application Management and Security Framework” via two published books entitled “The IT Leader’s Guide to SaaS Ops” - Vol. 1: “A Six-part Framework for Managing Your SaaS Applications” & Vol. 2: “How to Secure Your SaaS Applications.” BetterCloud is headquartered in New York City with offices in San Francisco, CA and Atlanta, GA.

We’re a high energy, high growth tech company searching for a Marketing Automation Manager in New York to help build out BetterCloud’s Marketing Campaigns and Programs. We’re looking for someone who is a marketing automation techie who loves a good challenge and thrives under pressure. You know the ins and outs of Marketing Automation, CRM platforms and can easily diagnose and fix issues. You have a strong understanding of the sales funnel and enjoy building, executing, and optimizing lead generation and ABM strategies. This manager must have a strong understanding of the Marketing Technology Stack and make data-driven decisions for the business.


  • 2+ years of Marketing Automation/Operations experience
  • 2+ years of hands-on experience with Marketing Automation Platforms (Marketo and Pardot experience a plus)
  • Deep understanding of Salesforce reporting and it’s integration with marketing automation platforms
  • Strong understanding of the Salesforce Campaign and Campaign Member Architecture
  • Ability to troubleshoot issues within the marketing technology stack and to thoroughly QA prior to launching campaigns
  • Basic CSS and HTML understanding as it relates to email design


  • Build marketing and operational programs in Marketo
  • Proven track record creating Marketing Automation campaigns and running A/B testing programs across various channels and owned assets. 
  • Continuously optimize lead scoring models and ‘always on’ campaigns
  • Improve technology efficiencies to ensure that the right data is piping into the right systems at the right time
  • Jointly own the Marketo Lead Database, focusing on data enrichment, completeness, and hygiene to ensure our communications are inboxed
  • Empower Marketing and external team members with reporting and Salesforce dashboards that not only display overall performance and key findings, but that also provide prescriptive insights for future improvements
  • Create documentation and conduct training for team members after implementing new technologies
  • Focus on automation of manual tasks and on ways to fill the gaps in our technology stack
  • Measure all stages of the marketing funnel and identify leaks that need to be addressed by technologies, processes, or people
  • Capture every marketing touchpoint for consistent multi-touch attribution

Compensation | Benefits

  • Competitive salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator 

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

See More
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Where we are

We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks

What are BetterCloud Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

Jobs at BetterCloud

All Jobs
All Jobs
Tap to close

Technical Content Marketing Manager

Greater NYC Area
1 week ago
Curate, send, and manage our daily newsletter, the Monitor, which goes out to 50,000 IT professionals every morning. Develop new ways to improve newsletter performance (e.g., A/B testing), engage readers, grow the subscriber base, and use it to tactfully drive interest in BetterCloud. Engage prospects/customers to build content (examples: interview them for blog posts, have them curate the newsletter for a day) and champion them as thought leaders. Research, write, and edit content used in campaigns, including blog posts, longform gated content (e.g., technical whitepapers, guides, checklists, eBooks, etc.), and other thought leadership pieces. You’ll write on diverse topics for all stages of the funnel (examples: SaaSOps best practices, BetterCloud product tips, ABM-style content tailored to specific accounts). Help innovate with new types of content (e.g., podcasts, videos) to use in campaigns, community, and increase engagement. Be an active member of our community, BetterIT, to identify trends, insights, and topics to use for content.

Enterprise Account Executive | East

Greater NYC Area
2 weeks ago
BetterCloud is the first SaaS Application Management and Security Platform, enabling IT to centralize, orchestrate, and operationalize day-to-day administration and control for SaaS applications. Every day, thousands of customers rely on BetterCloud to centralize data and controls, surface operational intelligence, enforce complex security policies, and delegate custom administrator privileges across SaaS applications.