Marketing Automations Manager

| Greater NYC Area
We believe shared knowledge has the power to create a better world. We’re on a mission to help people share what they know and make money doing it. Through tools and resources, we transform expertise and know-how into thriving online knowledge businesses.

Teachable is growing rapidly and we’re looking for a skilled technical marketer to help us write this exciting chapter and beyond. Reporting to the Senior Manager of Marketing Operations, this role provides an opportunity to directly impact core business metrics through architecting and executing growth programs across the user journey. 

In this role, you’ll partner closely with Acquisition, Content, Engagement, Design, and Analytic teams to develop, deploy, and test effective cross-channel marketing automation campaigns that help us improve conversion rates and increase customer LTV.

The ideal person for this role is an intensely curious, data-driven marketing pro. They relish segmentation, find joy in maintaining a healthy experimentation backlog, and take pride in helping craft effective emails, landing pages, lead forms, and more.

Responsibilities:

  • Works with various areas of Marketing to develop and execute marketing automation strategies that attract, nurture, and convert current and future customers. 
  • Manage the execution of marketing automation tasks such as campaign setup, scheduling, triggers, tracking, testing and deployment.
  • Provide channel expertise and recommendations throughout the creative process, including content messaging, segmentation, and communication frequency.
  • Develops and deploys strategies for marketing email, text, banners, and notifications via respective platforms.
  • Conduct quality assurance for all email and mobile pushes to ensure deadlines and process steps are executed on time and without error.
  • Help scale automated marketing campaigns across channels with email marketing, nurturing efforts, ad targeting, and journey personalization.
  • Work closely with marketers to understand objectives, develop programs, and ensure executions and segmentation strategies meet those objectives.
  • Works with a cross-functional team of data analysts and developers to maintain the system, query databases, and manage lists, personas and segments.
  • Maintains expertise through research and industry monitoring to evaluate and apply the latest industry best practices.
  • Manages marketing automation integration with CRM (Salesforce) to ensure user information is streamlined across systems.
  • Manages deliverability and send volume through ESP and sending APIs, and maintain relationships with marketing automation vendors.
  • Work with data analysts to provide reporting of marketing automation efforts and present campaign analysis to key stakeholders.
  • Create, optimize, and maintain best practices for email validation, list cleaning, and lead scoring

Requirements:

  • 4+ years of experience as a power user of Salesforce Marketing Cloud (or comparable platform)
  • Demonstrated success executing marketing campaigns, including database management, list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics.
  • Knowledge of HTML; familiarity with javascript and APIs is a plus.
  • Desire to learn and grow within the marketing operations function
  • Excellent communication skills and proven ability to work cross-functionally

Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.

Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.

We're growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

Flexible work policy beginning Sept. 1, 2021
Employees may be designated as Flex (mainly work from home with in-office option), in office, or fully remote upon special approval.

Benefits:
Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium
Generous Vacation, Personal, and Sick Time
Parental leave, 16 weeks fully paid after three months of service
4% 401(k) with match after three months of service
Supplemental student loan repayment assistance or a professional education stipend
Tax-free commuter benefit
Conference budget
50% gym & wellness match
Headspace subscription
$250 Donation Match Program

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • IterableEmail

Location

470 Park Ave South, New York , NY 10016

An Insider's view of Teachable

What are some social events your company does?

At the end of every summer we host a company retreat in upstate New York. It's a multi-day event with color war style games and is a great way to build connections across the company and get to know people outside of the office.

Jess

Associate Recruiter

What are Teachable Perks + Benefits

Teachable Benefits Overview

Comprehensive health, dental, and vision coverage
Discretionary paid vacation
Paid sick leave
Tax-free commuter benefits
50% gym or wellness match
401(k) with match
Paid parental leave
Professional education credit OR supplemental student loan repayment

Workplace customizations (e.g. standing desks)
Flexibility to work from home
Weekly catered lunches
Conference and book budget
Company outings
Annual camping retreat
Awesome coworkers

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Awesome Coworkers, Custom Desk Setup, Wellness Match, Teachable Course Stipend, Company Activities, Annual Company Retreat.

More Jobs at Teachable32 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Product
Project Mgmt
Sales
Content
Design + UX
new
New York
Marketing
new
New York
Product
new
New York
HR + Recruiting
new
New York
HR + Recruiting
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Data + Analytics
new
New York
HR + Recruiting
new
New York
Product
new
New York
Product
new
New York
Marketing
new
New York
Design + UX
new
New York
Marketing
new
New York
Sales
new
New York
Project Mgmt
new
New York
Sales
new
New York
Product
new
New York
Content
new
New York
Marketing
new
New York
Marketing
new
New York
Marketing
new
New York
Developer
new
New York