BetterCloud
New York, NY

Marketing Campaigns Specialist at BetterCloud

| Greater NYC Area
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BetterCloud is the first SaaS Operations Management platform, empowering IT to define, remediate, and enforce management and security policies for SaaS applications. Over 2,500 customers in 60+ countries rely on BetterCloud for continuous event monitoring, quickly remediating threats, and fully automating policy enforcement—which is why CB Insights and the New York Times named BetterCloud as one of “50 Future Unicorns” in 2019. BetterCloud is located in New York City, San Francisco, and Atlanta.

We’re a high energy, high growth SaaS company seeking a Marketing Campaigns Specialist to join the Growth Marketing team. The Marketing Campaigns Specialist will have 1-3 years of marketing experience, preferably in a B2B organization, and will play a key supporting role in the Growth Marketing team. This role will be based in our New York office.

Requirements

  • 1-3 years of B2B marketing experience
  • Experience with marketing automation software and CRM (Marketo and Salesforce)
  • Understanding of marketing fundamentals, including marketing/sales funnel, personas, and campaign-level KPIs
  • Experience with Google apps
  • Success working with tight deadlines and turnaround times
  • Great writing and communication skills and an appetite to understand technical subject matter
  • Highly organized with tireless attention to detail
  • Ability to track projects and report on progress
  • Excellent analytical skills and ability to aggregate data from multiple sources
  • A can-do attitude and a willingness to roll up your sleeves as part of the team

Responsibilities

  • Support the Growth team by organizing campaigns and webinars––from planning and logistics to content preparation and promotion
  • Support activities that drive lead gen and conversion through funnel stages from MQL to opportunity creation
  • Manage weekly live demo and webinars, including scheduling, content management, promotion, landing pages, on-demand video creation, and email follow up
  • Manage direct mail sends in Sendoso, from list creation to execution
  • Work with marketing operations on tracking campaign ROI
  • Write compelling copy for email campaigns, paid ads, and landing pages
  • Organize digital materials to enable internal teams with easy access
  • Coordinate with demand gen to support ABM campaigns and ADR alignment
  • Continuously learn about our product, users, and community, and support customer marketing programs
  • Brainstorm campaign ideas with content, digital and demand gen team members
  • Support nurture campaigns, including email marketing, to nurture inbound leads through the funnel

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

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Where we are

We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks
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What are BetterCloud Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

Jobs at BetterCloud
9

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Data + Analytics
Marketing
Operations
Sales
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Account Executive, Corporate

BetterCloud
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Product Marketing Manager

BetterCloud
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2 days ago
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BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, and secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value and benefits of adopting SaaS applications, while ensuring IT has complete control over their environment and can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our

Customer Marketing Manager

BetterCloud
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4 days ago
+28
We are looking for an ambitious marketer and strategist that will deep-dive into how our customers use BetterCloud to create campaigns that systematically support customers in achieving maximum value while recommending complementary products. Passion for customer success and customer experience technology is key. The successful candidate will join a marketing organization that is smart, scrappy, authentic and innovative.

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+28
Our Analytics technology stack currently includes Python, Java, BigQuery, Kafka, ElasticSearch, Spark, Cloud Composer, Tableau and Excel.  We don’t expect anyone to have experience with all of these technologies.  We’re simply looking for engineers who are great at what they do, love it, and are eager to learn.  We have integrated data from 10+ systems and have created a robust infrastructure to disseminate key insights across the organization.  If you have these qualities and want to join a lean, high performing team, then we are the place for you! 

Account Executive, Enterprise

BetterCloud
Greater NYC Area
6 days ago
+28
BetterCloud can only achieve its lofty aspirations by finding and hiring amazing sales talent.  If you are looking to be part of something profound and build something special, BetterCloud is for you.  We're looking for an Enterprise Account Executive to join our rapidly growing sales org.  We value hard work and positive attitude. We are looking for an accomplished, quota carrying sales professional to share their skills, who can think creatively and make an immediate impact.

Senior Director, Product Marketing

BetterCloud
Greater NYC Area
1 week ago
+28
As the Director of Product Marketing, you will be leading the team’s efforts in driving awareness, consideration, and adoption of BetterCloud products. You will be responsible for developing our product positioning, creating powerful messaging, supporting development of our go-to-market strategy, and leading the execution of key launches and campaigns that push our business forward. This role is cross-functional in nature and will require successful partnership with product, sales, customer success, partnerships and various other teams across the company.

Sales Development Representative

BetterCloud
Greater NYC Area
1 week ago
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BetterCloud can only achieve its lofty aspirations by finding and hiring amazing sales talent. If you are looking to be part of something profound and build something special, BetterCloud is for you.  We're looking for a Sales Development Representative to join our rapidly growing team here in New York. We are looking for an individual who will be supporting an Account Executive through hunting new business within a specific territory.   Our Account Development team, also known as our Sales Development team, serves as the front-line in our customer engagement efforts, contacting IT professionals with the goal of generating qualified opportunities for our sales team. This role reports into our Manager of Sales Development, which helps to streamline our marketing automation efforts and ensure that our Sales Development Representatives are contacting the right people, at the right time, with the right message - ultimately giving our sales team more qualified opportunities to win business.

Customer Success Manager, Corporate

BetterCloud
Greater NYC Area
1 week ago
+28
BetterCloud Customer Success Managers (CSMs) are a critical part of our customer-facing team. Starting with customer on-boarding to identify needs and set goals, CSMs manage all elements of the post-sale business relationship with customers, and drive customer usage within our software. Customer Success Managers are trusted advisers on how to use our product and map it to a customer's specific business needs. Our role is to serve as customer advocates by delivering product and partnership feedback to the BetterCloud team. At the end of the day, our mission is to ensure our customers have driven value from our solution and have had a delightful experience in the process.

Marketing Operations Manager

BetterCloud
Greater NYC Area
2 weeks ago
+28
We’re a high energy, high growth tech company searching for a Marketing Operations Manager to help build out BetterCloud’s Marketing Campaigns and Programs. We’re looking for someone who is a marketing operations techie who loves a good challenge and thrives under pressure. You know the ins and outs of Marketing Automation, CRM platforms and can easily diagnose and fix issues. You have a strong understanding of the sales funnel and enjoy building, executing, and optimizing lead generation and ABM strategies. This manager must have a strong understanding of the Marketing Technology Stack and make data-driven decisions for the business.