Marketing Campaigns Specialist at BetterCloud

| Greater NYC Area
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BetterCloud is the first SaaS Operations Management platform, empowering IT to define, remediate, and enforce management and security policies for SaaS applications. Over 2,500 customers in 60+ countries rely on BetterCloud for continuous event monitoring, quickly remediating threats, and fully automating policy enforcement—which is why CB Insights and the New York Times named BetterCloud as one of “50 Future Unicorns” in 2019. BetterCloud is located in New York City, San Francisco, and Atlanta.

We’re a high energy, high growth SaaS company seeking a Marketing Campaigns Specialist to join the Growth Marketing team. The Marketing Campaigns Specialist will have 1-3 years of marketing experience, preferably in a B2B organization, and will play a key supporting role in the Growth Marketing team. This role will be based in our New York office.

Requirements

  • 1-3 years of B2B marketing experience
  • Experience with marketing automation software and CRM (Marketo and Salesforce)
  • Understanding of marketing fundamentals, including marketing/sales funnel, personas, and campaign-level KPIs
  • Experience with Google apps
  • Success working with tight deadlines and turnaround times
  • Great writing and communication skills and an appetite to understand technical subject matter
  • Highly organized with tireless attention to detail
  • Ability to track projects and report on progress
  • Excellent analytical skills and ability to aggregate data from multiple sources
  • A can-do attitude and a willingness to roll up your sleeves as part of the team

Responsibilities

  • Support the Growth team by organizing campaigns and webinars––from planning and logistics to content preparation and promotion
  • Support activities that drive lead gen and conversion through funnel stages from MQL to opportunity creation
  • Manage weekly live demo and webinars, including scheduling, content management, promotion, landing pages, on-demand video creation, and email follow up
  • Manage direct mail sends in Sendoso, from list creation to execution
  • Work with marketing operations on tracking campaign ROI
  • Write compelling copy for email campaigns, paid ads, and landing pages
  • Organize digital materials to enable internal teams with easy access
  • Coordinate with demand gen to support ABM campaigns and ADR alignment
  • Continuously learn about our product, users, and community, and support customer marketing programs
  • Brainstorm campaign ideas with content, digital and demand gen team members
  • Support nurture campaigns, including email marketing, to nurture inbound leads through the funnel

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks

Location

We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

What are BetterCloud Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

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