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Marketing Content Specialist

| Greater NYC Area

Amplicare is a fresh new brand, with a great history. This is an exciting time to join our growing team: We recently rebranded, and just launched several new products. The company was founded in 2012 with our first product, iMedicare. The seasonality of Medicare enrollment shaped the early sales for the company. Today, we have an expanded platform of year-round workflow automation tools that benefit our customers year-round. We are uniquely positioned for explosive growth over the next few years as we continue to refine our products and messaging.

The Content Strategist will work alongside the Marketing Manager and Chief Revenue Officer to expand our reach, awareness, and adoption in the industry. This position offers an opportunity to help in building our marketing department from the ground-up. This role involves setting up and owning various marketing channels, refreshing brand messaging, leading content implementation, performance measurement, and content optimization. In addition to creating content, this individual will be tasked with coordinating content strategies with third parties, strategic partners, and the other bright minds on the Amplicare team.

All of our solutions empower pharmacies, and their patients, to make better, informed healthcare decisions. If you’re interested in making a meaningful impact on the lives of the people we serve, we would love to hear from you.


Responsibilities:

  • Collaborate on the development of the marketing strategy with other members of the marketing team to streamline brand-awareness and thought-leadership efforts.
  • Create and coordinate our core marketing messages, and implement a detailed editorial calendar to deliver content effectively.
  • Develop content including, but not limited to, website copy, social media posts, short and long form blog articles, newsletters, advertising copy, email campaigns, white-papers, infographics, video scripts, and slide presentations.
  • Execute content strategies across relevant channels and lead in performance measurement, analytics, and optimization efforts.
  • Brainstorm, develop, and implement content aimed at generating marketing qualified leads (MQLs), and converting MQLs into sales qualified leads (SQLs).
  • Assist in orchestrating PR effort internally and with third parties.
  • Proactively identify content marketing initiatives that will result in increased visibility and profitable growth.
  • Assist in analyzing marketing data (landing page/campaign results, conversion rates, traffic, etc.) to optimize marketing strategies and tactics.
  • Assist in conducting market and competitor research.


Credentials:

  • 3+ years of marketing experience.
  • Superior writing and editing abilities.
  • Creative thinker, self-motivated, and results-oriented.
  • Exemplary marketing communication skills.
  • A cooperative, constructive team-player.
  • Experience in content creation for: blogs, social media, thought-leadership campaigns, email marketing efforts, landing pages and website copy, search/print/display ads, voice-over scripts, corporate newsletters.
  • Experience with MailChimp.
  • Thrives in a fast-paced work environment.
  • Experience with or an interest in learning: salesforce CRM, intercom, conducting webinars.
  • Interest in healthcare and/or working at a tech startup.
  • College BS or BA degree.


Reports To:

  • Chief Revenue Officer


Benefits:

  • Health Insurance (50% Employer Match) 
  • Vision & Dental Insurance (50% Employer Match) 
  • 401K (Dollar for Dollar Employer Match up to 4% of Salary) 
  • Gym Reimbursement (up to $60 post-tax/month) 
  • Fun, free company events and activities (e.g. birthdays, sporting events)
  • Office Rooftop Terrace 
  • Office Dog 
  • Office Fish


Salary:
$50K - $60K

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • FlaskLibraries
    • PeeweeLibraries
    • Ember.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AbstractDesign
    • AsanaManagement
    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail

Location

Our company is near major subway lines including LIRR at Madison Square Garden and PATH station. It is 2 blocks from Korea Town.

An Insider's view of Amplicare

What are some social events your company does?

A lot of our socializing is natural and spontaneous, including pick-up basketball, a weekend ski trip, or catching a happy hour. That said, we also have plenty of work-sponsored events, like going sports games, company retreats, holiday parties, birthday lunches, and group painting. And you can always count on a few people hanging out on the roof.

Nick

Product Manager

What makes someone successful on your team?

Successful team members are innovative go-getters who are passion-driven beyond the paycheck. They have integrity and are productive communicators. They consistently produce high volumes at high quality and go above and beyond because it's in their DNA. They are responsible, reliable and are collaborative team members with grit and tenacity.

Regina

Chief Revenue Officer

What is your vision for the company?

We strive to turn pharmacies into healthcare superheroes for their communities by providing technology that empowers them to practice beyond their traditional dispensing roles. With an audacious goal to impact 1 billion patients by 2030, we believe that pharmacies will have one of the most transformative roles in fixing healthcare as we know it.

Matt

Co-Founder and CEO

What's something quirky about your company?

We use Slack for internal communications, and almost everyone has a nickname in Slack. These nicknames are given a lot of thought before they’re implemented (they’re usually not self-implemented). It’s sort of like an initiation - once your slack name has been changed to “pinky”, you know you’re doing something right. -Ashley (aka hashbrown)

Ashley

Head of Customer Success

What are Amplicare Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
50% of premium
Vision Benefits
50% of premium
Health Insurance Benefits
50% of premium. Amplicare also pays for your health costs up to 50% of the deductible.
Wellness Programs
$60/month in gym reimbursements.
Retirement & Stock Options Benefits
401(K) Matching
Amplicare matches dollar for dollar up to 4%
Child Care & Parental Leave Benefits
Remote Work Program
You can work remote 1 day per week. You also have 12 extra days to work remote in a calendar year.
Vacation & Time Off Benefits
Generous PTO
PTO starts at 19 days your first year and has tiered increases for following years.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We have quarterly events, such as going to sporting events or cookouts on our roof top.
Stocked Kitchen
Some Meals Provided
For company huddles, celebrating new hires, and other events, the company will provide a meal for the team.
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
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