Marketing Lead

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Custora is growing fast, and we're looking for a talented Growth Marketer who can get up to speed quickly and help take our marketing activities to the next level. You will be joining a small team that moves fast, and you'll own a substantial portion of Custora’s marketing program. You will play a significant role shaping the team's future, and you'll have the opportunity to grow with the team and the company.

In this role, you’ll pitch new initiatives and drive campaigns end-to-end. You’ll work on events, digital and offline campaigns, social strategy, conference presentations, video content, reporting, and much more. The right approach will combine both analytical and creative skills to develop, execute and optimize compelling marketing initiatives.

What it’s like to work here:

  • On Monday we eat and meet as a team to chat projects and progress.
  • We’re 40+ genuinely nice people. We work together (to varying degrees) and experiment with (figure out) how to do things. It’s an amazing environment to both explore your professional interests and shape your career trajectory.
  • We move quickly. You build something and the next day it comes to life. You see and feel an immediate impact with the collective efforts of the team.
  • We’re building a company and a team we love and we’re in it for the long run.
  • We work by a set of core values.

Custora is an equal opportunity employer. We value diversity. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, disability status, or socioeconomic status.

How you might spend a typical day:

Content Creation: You will be writing content for our newsletters, social media, and nurture/prospecting emails. You will stay on top of trends in the world of marketing technology.

Events Demand Gen: You will be coordinating with our Events Manager and Design team to craft compelling emails, direct mail, and landing pages for events and conferences. You’ll help manage various logistics, and ensure we drive results from the events we put on.

Marketing Operations: You'll assist with reporting and monitoring the impact of our marketing programs very closely, measuring prospect and customer engagement.  You will be analytical and honest about our approach, and think about ways to improve campaign performance and test new ideas diligently.

Project Management: You will coordinate the efforts of both internal and external stakeholders.

Qualifications (Or what we're looking for)

Digital marketing, B2B SaaS, and retail industry experience (or burning passion): 5-ish years of experience working in fast-paced technology environments, e-commerce, a software-as-a-service company, and/or digital marketing. You love demand generation. You’re interested in the retail industry, and you're looking forward to immersing yourself professionally in all things online shopping. When you hear Bonobos, you think monkeys—wearing colorful pants.

Writing and Content Marketing Experience: You have great respect for words—both written and said. You probably think this job post is too long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose. You might also have experience beyond just writing, but managing longer writing development projects.

Analytical and communication: You are highly analytical with incredible communication skills; making intricate technical issues easy to comprehend comes naturally to you. You enjoy learning about how something works, and you think creatively about about how software and technology have the power to change the world.

Organization and deadline orientation: You hate the thought of anything slipping through the cracks. Maybe you had a slipping-through-the-cracks experience in second grade when you forgot it was your day for Show & Tell, and the memory still haunts you. Spreadsheets, checklists, and words such as thorough are your comfort food. Your desk is probably organized, and it probably confuses the heck out of you that some of your friends find ways to be productive in a state of disorganized chaos.

Resourceful and gets stuff done: You have a way of making things happen even if it seems impossible - like pulling off a home-cooked dinner party for 30 people with 45 different dietary restrictions at your place at a week's notice - while making it all seem easy.

Benefits:

  • Competitive salary and meaningful equity
  • Health, dental and vision insurance (100% covered)
  • Free lunch every day, plus free water — hot and cold!
  • Unlimited vacation: take as much time as you need, we recommend 3 weeks per year at minimum.
  • Monthly unlimited MetroCard.

To Apply:

If you see yourself in the above descriptions, we’d love to chat. Please submit:

1. your resume

2. the below exercise

3. a writing sample

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Location

We're a skip from Bryant Park in the heart of the Garment District, with easy access to all the trains and an outdoor terrace overlooking Manhattan.

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