Suzy is searching for a highly driven, experienced B2B Marketing Manager whowill play a critical role in growing awareness of, and demand for Suzy. The successful candidate will have a track record of success driving programs around email marketing, webinars, events, earned and paid media, content syndication and other innovative campaigns designed to fill the pipeline with qualified leads for our sales team.
Responsibilities:
-Participate in development and execution of the marketing and brand strategy, marketing budget, marketing plan and implementation of marketing initiatives across all channels to reach business goals
-Create brand awareness and recognition in the marketplace through our marketing efforts
-Own marketing campaign execution by working in partnership with all departments
-Create and manage core marketing messages
-Coordinate initiatives to reach the target audience through appropriate channels (social media, e-mail, advertising, webinars, events, etc.) including measurement, analysis, optimization and reporting
-Brainstorm, develop and execute on ideas for creative marketing campaigns to generate marketing qualified leads and nurture the leads with engaging and innovative content to advance them to sales qualified leads so that they can be handed off to Sales team members to be converted to customers
-Manage print and digital assets to ensure creative alignment across all marketing channels
-Assist in orchestrating an in-house PR effort with media outlets and other third parties
-Analyze marketing data (landing page/campaign results, conversion rates, traffic, social media engagement, etc.) to optimize marketing tactics and fine tune marketing strategies
-Conduct market and competitive research
-Analytical skills to forecast and identify trends
-Proactively identify marketing opportunities that will result in increased visibility and profitable growth
Professional experience/qualifications:
-Bachelor’s degree or equivalent
-3 to 6 years of marketing experience, preferably of which at least 2 years in SaaS marketing
-Intimate understanding of traditional, digital and emerging marketing channels with hands-on experience in implementing successful campaigns that led to sales
-Experience in: advertising (traditional and digital), PR, marketing analysis, statistics, marketing communication, social and SEM, SEO, A/B testing, marketing automation (drip marketing), Google Analytics, market research
-Creative problem solver, highly organized, detail-oriented, methodical, analytical, self-motivated, self-directed and results-oriented, team player who works well with Product, Sales and Customer Success teams
-Exemplary marketing communication skills, including effective marketing copywriting and editing
-Strength in creating content ideas and marketing tactics to generate qualified leads that lead to sales
-Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
-Experience in Salesforce CRM
-Thrives in a fast-paced work environment
About SuzyAt Suzy (formerly Crowdtap), every team member spends every day moving the business forward together, from engineering to business development. We love what we do, and we like each other a lot. Every Suzy team member has an entrepreneurial attitude, a love for problem solving, collaborating, and lots of hustle. We are humble, positive, hilarious and have a genuine love for getting things done! Not to mention our perks (snacks, dog-friendly office, insane parties). We are incredibly proud of our award winning culture. NBA star Kevin Durant backs marketing tech startup SuzyA former ad agency CEO has built what he calls the Siri for marketerCrain’s NY Best Places to Work 2013, 2014 and 2015 BenefitsHigh growth, fast-paced work environmentFriendly, fun, and collaborative team-based work environmentFully stocked fridge, snacks and cold brewFun, creative, open work space Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.