Marketing Operations Manager at Bizzabo

| Greater NYC Area
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We are currently looking for a tech-savvy Marketing Operations Manager to join our growing team! This person will take charge in building and managing our marketing report and tracking system as well as conducting ongoing market analysis. Working cross functionally, the Marketing Operations Manager will touch all of our go to market teams including Sales to ensure a smooth and efficient hand off process. Reporting directly to our Revenue Marketing Director, this person will play a pivotal role in scaling and maintaining Bizzabo’s growth.

Bizzabo is the only event success platform for in-person, virtual, and hybrid events. Bizzabo’s all-in-one event software helps companies measure, manage, and scale events towards key business outcomes—empowering every organizer, marketer, exhibitor, and attendee to unleash the power of professional events. Bizzabo powers events for brands like Forbes, HubSpot’s INBOUND, Dow Jones, Gainsight, Uber, Bank of Ireland, and Electronic Arts. The company was founded by Boaz Katz, Alon Alroy, and Eran Ben-Shushan, and has hundreds of Bizzaboers working around the globe.


Community Details and Perks:

The Bizzabo Community

At Bizzabo we believe that culture is more than just happy hour and a ping pong table (though we do love a good ping pong tournament), we believe that culture is everything we do and how we do it. Our values are what help to guide us in our interactions with each other, our customers, and anyone who crosses paths with Bizzabo. Bizzabo fosters an environment of communication and trust. We don’t just offer the opportunity to share ideas, we encourage you to own your ideas and bring them to fruition.

Our core values as a community have carried over to the virtual workspace as we’ve transitioned to remote work in light of COVID-19. We are closely monitoring the situation and will be further assessing the situation in January 2021.


Perks

  • We offer a comprehensive insurance package at no out of pocket cost to the employee, 401k, Pre-tax commuter benefits, and a generous vacation policy.
  • We are a dog friendly in-person and virtual office!
  • For new employees joining us during this remote work period, we offer a comprehensive virtual onboarding experience with a stipend to get your remote office set up. 
  • We have frequent Bizzabonding activities including bi-weekly sponsored lunches, bi-weekly happy hours, virtual cooking classes, yoga classes, fitness classes, and other virtual bonding activities to keep our Bizzaboers engaged and connected. We welcome all new ideas and encourage each Bizzaboer to participate or lead their own virtual event!
  • Our office is located on 27th and Broadway north of Madison Square Garden. This vibrant neighborhood includes great lunch spots, train accessibility, and views of the Empire State Building.

What you’ll be doing: 

  • Work collaboratively with cross-functional teams to execute against various marketing campaigns and programs through landing pages, emails, list uploads, audience targeting, automated workflows, mar-tech platforms, etc.
  • You'll own the implementation and maintenance of our entire marketing stack
  • Identify and drive efforts to integrate external marketing tools, internal tools, marketing automation software (HubSpot/Marketo) and SalesForce. which will optimize capabilities across multiple business units.
  • Understand how to improve the functional capabilities of existing marketing tools, and define logical integrations between them.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Proficiency in data analysis/visualization tools (e.g. Google Analytics, Looker, SQL)
  • Work closely with management to create and analyze lead and campaign reports to determine performance, ROI and business impact on a weekly and adhoc basis
  • Monitor and maintain data quality within HubSpot.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Work closely with sales to make sure that the handoff is smooth and efficient 
  • Manage HubSpot/Marketo workflows, including mapping and creating HubSpot properties, managing the scoring system and the lead lifecycle implementation processes

Who you are:

  • You have 6+ years of experience within marketing operations with advanced knowledge in Hubspot or Marketo
  • You have experience working within a B2B organization, SAAS experience preferred
  • You have hands-on experience in marketing automation systems (we use HubSpot), CRM (Salesforce) and integrating those systems with other technologies
  • You have strong understanding of marketing technology landscape, measurement and attribution approaches
  • You are extremely tech-savvy and data oriented 
  • You are organized and have some project management experience
  • You thrive in cross-functional teams and are a quick learner
  • Experience with - Salesforce, Zappier, Clearbit and Looker or other data platforms strongly preferred
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • MySQLDatabases

Location

Our office is located in the Flatiron District. Our energetic culture extends beyond the office and into the neighborhood of trendy bars/shops.

An Insider's view of Bizzabo

What are some social events your company does?

Bizzabo’s culture is unmatched. From lunches with Name that Tune & Jeopardy to happy hours with trivia and costume contests, we know how to have fun. Team escape rooms? Check. Thanksgiving potlucks? We got it. Holiday parties with dancing until midnight? Oh yes. At the end of the day, our Bizzaboers are what make these events so great and fun!!

Amanda

Marketing Coordinator

What does your typical day look like?

I moved from Florida searching for a company just like Bizzabo - a bunch of innovative characters who work as hard as they play. I spend my days building relationships with marketers from the likes of Google, LinkedIn & Amazon. It's amazing how our company shocks the competition and I've got to say it feels good to be playing for the winning team :

Brae

Account Executive

How does the company support your career growth?

Bizzabo won me over in the interview process and has greatly exceeded my expectations since then. I'd say about 90% of my friends in New York after 2 years can be tied back in some way to Bizzabo and I've grown more professionally in that time than my previous 5 years of professional experience combined.

Dan

Manager - Sales

What is your vision for the company?

Taking part in many events, we realized how difficult it was to efficiently plan and execute an event and how hard it was to measure event success. We set out on a mission to help all stakeholders; Allowing event organizers to create personalized, customized experiences for their attendees and have the ability to analyze and measure event ROI for t

Eran Ben-Shushan

Co-Founder & CEO

What projects are you most excited about?

As a Field Marketing Manager, I work on creating valuable and memorable experiences through the power of events. It's a privilege to bring both partners and clients together to show how our much of an impact our brand has at conferences, trade shows and more!

Alysha

Field Marketing Manager

What are Bizzabo Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We offer 10-15 different medical insurance options to choose from through Trinet. Majority of those options are 100% employer paid.
Life Insurance
Wellness Programs
We have partnered with a company called Seatback to offer health and wellness classes, fitness watches and devices and more!
Team workouts
We currently have virtual fitness classes ranging in type from HIIT to yoga.
Mental Health Benefits
We offer 100% paid employer mental health services through BetterHelp
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
On top of sick/personal days we also offer 1 mental health day per month
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Home Office Stipend for Remote Employees
All employees receive a $900 home office stipend
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
Customized development tracks
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