Marketing Operations Specialist at Braze

| Greater NYC Area
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WHO WE ARE

Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Seamless, HBO, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 2 billion active users through Braze.

Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. The company has also been named on the Forbes Cloud 100, Inc. Magazine’s 2019 Best Places to Work, and Crain's 2019 Best Places to Work in NYC lists.

WHAT YOU'LL DO

Braze is looking for a Marketing Operations pro to help grow our MarTech & Operations team. You’ll not only help execute world class marketing campaigns, but you’ll be helping to optimize our existing MarTech and manage new and scalable processes. This person will be responsible for overseeing Marketing’s day to day activities, from advanced email campaign programming, to finding ways to push our Marketing team to A/B test and personalize. 

You’ll be joining a fast and growing marketing team that is continually testing new marketing channels. As part of this growth, we’re looking for somebody to help guide the team by architecting new processes to measure performance, provide MarOps best practices, and uncover new opportunities in our tech that we’re missing. This role requires excellent organizational skills, an eagle eye for details, and a passion to stay up to date on the industry’s latest new MarTech developments. 

Responsibilities:

  • Act as our MarOps scrum master. Braze has a large and ambitious marketing team that activates dozens of campaigns a month. You’ll get the chance at improving the efficiency and quality of our MarOps deployments 
  • Administrate our Marketo instance and help us enhance it by identifying opportunities for improvement and growth
  • Be the team’s go to Marketo Email Programming expert and guide us on the most effective ways to push our prospects & customers down our funnels. 
  • Lead MarOps infrastructure improvements that include streamlining marketing analytics, templating new marketing channels, and improving our opt in campaigns.
  • Be our digital experience steward. In our changing climate, Braze is relying more heavily on digital marketing experiences and you’ll help us define how to truly standardize and execute these programs. 
  • Instrumentation of new MarTech on our upcoming new website as well as finding ways to optimize our existing tech stack.
  • Pioneer our MarOps measurement and analytics. We’re a relatively new MarOps team and could use some insight into how well we’re doing from not only an MarOps perspective, but the wider marketing team perspective. Pull data from a ton of great MarTech we have such as GA, Bizible, Marketo, & Salesforce.

 WHO YOU ARE

You’re a Marketing Operations enthusiast that loves problem solving and highlighting inefficiencies in MarOps processes. You’re eager to push the marketing team to challenge themselves and become more deliberate and metrics driven when executing campaigns.

Requirements:

  • 3+ years of Marketing Operations experience
  • You’re a Marketo wizard! You’ve worked through different Marketo instances in your career and understand the nuances of lead flows, lead scoring, and templating.
  • Email engagement expert; you’re able to think both macro & micro when it comes to enabling powerful nurture & drip campaigns.
  • +3 years of Salesforce experience; specifically the SFDC Campaign object + SFDC reporting. 
  • Proven track record of managing and executing Marketo programs and measuring program success using both Marketo & SFDC.
  • Knowledge of the B2B marketing demand funnel and how to derive metrics that help highlight funnel effectiveness
  • Bonus Points if you have:
    • Knowledge of Google Analytics, Bizible, Optimizely, Demandbase, HTML/CSS/JS, and any modern CMS.

 WHAT WE OFFER

  • Competitive compensation that includes equity
  • Flexible time off policy to balance your work and life
  • Free daily lunch and fully stocked kitchen with snacks and beverages
  • Excellent medical, dental, and vision coverage for you and your dependents
  • Life insurance, commuter benefits, and parental leave plans
  • Collaborative, transparent, and fun loving office culture

In addition, this position is exempt under the provisions of the Fair Labor Standards Act.

If you are a California resident subject to the California Consumer Privacy Act, click here to understand how Braze processes your personal information and how you can exercise your rights.

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Location

Easily accessible from Penn Station and Hudson Yards.

An Insider's view of Braze

What are some social events your company does?

Every month, a different department hosts a social event - this provides a great opportunity to get to know and collaborate with people across teams. In addition to broader team social events, we also host a quarterly team outing where we do team building activities and socialize outside the office. It’s really fun!

Zana

Business Development Manager, East

How do you collaborate with other teams in the company?

I work closely with teams from across marketing, as well as from a variety of different departments—from customer success to product—to inform the content we create. Thankfully, the people at Braze aren’t just really smart; they’re also thoughtful and kind. That makes collaboration easier and something I look forward to every day.

Todd

Managing Editor, Content Marketing

How would you describe the company’s work-life balance?

At Braze, we refer to work-life balance as work-life harmony -- and we strongly value it. Our flexible paid-time-off policy gives team members the ability to take time off in the way that suits them best.

Andrew

Senior Manager, People Relations

What are Braze Perks + Benefits

Braze Benefits Overview

Our health, dental, and vision plans are among the best out there — a happy team member is a healthy one. Our flexible time-off policy lets you balance your work and life in the way that suits you best, and includes paid parental leave. Globally, we support you as you plan for your future, through regionally tailored programs like 401(k) matching through Betterment in the US. When it comes to snacks in the office, we've got you covered — and lunch is on us every single day. When it comes to engaging in the community, we take it seriously. Each year we send team members to conferences around the world to engage with the developer community and learn the latest and greatest updates in all of the technologies we use. And lastly, we support your professional growth through formal career pathing, the Braze University learning platform, and ongoing enablement to foster success. Want more? Further your education with tuition reimbursement.

Culture
Volunteer in local community
In addition to volunteering in our communities globally, our Braze Cares program focuses on charitable giving. Employees can curate donation funds to support causes and Braze matches $100 per employee
Partners with Nonprofits
We have a partnership in NYC with New York Edge, a nonprofit bridging the opportunity gap among underserved students by providing programs to improve academic performance, health & wellness & more.
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Continuing Education stipend
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