Marketing Program Specialist at Newsela
The Marketing Program Specialist will work with our marketing programs, corporate marketing, field marketing and agency partners to deliver marketing campaigns within budget and on schedule. You will support marketing program planning and execution, and will closely monitor and optimize campaign performance in order to achieve pre-defined KPI targets. You’ll play a key role in planning and delivering marketing programs that target our key audiences, working cross-functionally with teams inside and outside of marketing.
Why You’ll Love This Role:
As our Marketing Program Specialist, you’ll have the opportunity to be part of a world-class marketing team, in a position you’re sure to find professionally and personally rewarding. From digital marketing to live and virtual events, direct mail to email, banners to video, paid media to organic social, demand generation to thought leadership and more, you’ll have ample opportunity to build on your repertoire of marketing skills. Marketing Programs serve as the anchor point for our audience-driven campaigns, and this role will play a critical role in our mission to bring Newsela’s products to classrooms across the US. You’ll be instrumental in the growth of Newsela’s reach in the market, and ultimately impact in classrooms.
Why We’ll Love You:
You are a data-driven B2B marketer with great strategic instincts and exceptional project management skills. You’ve been delivering marketing campaigns on-time, on-budget, and on-plan for at least 3 years. You have experience with A/B testing, multivariate testing, and are excited by optimizing messaging, offers, channels, and creative to optimize lead generation performance. You have a working knowledge of marketing automation platforms, social media management tools, and leading marketing analytics tools.
Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.