FanDuel is the pioneer of online daily fantasy sports, one of the fastest growing sectors of the sports and entertainment industry. Since our launch in 2009, we’ve been disrupting the fantasy sports industry and changing the way millions of fans experience sports.

About the role 

We are looking for a Marketing Specialist to help drive our customer retention and marketing initiatives. You will be critical to the success of the marketing campaigns to our existing players for our DFS product and emerging sportsbook product.

You will own the creation and execution of all our campaigns across the email, mobile and onsite channels. You will have an opportunity to work closely with CRM team leaders on campaign and customer strategy, and get exposure to groups across the company who leverage CRM channels for their campaigns (e.g. Partnerships, Product, Acquisition, Product Operations, Growth). You will have a direct impact on generating revenue. This is an exciting opportunity to use strategic thinking and technology to drive customer engagement and create positive user experiences.

What you’ll do

• Have a hand in executing all of FanDuel’s campaigns through owned channels, including communications for the customer life cycle, product marketing, partnerships, promotional and support categories
• Assist with managing and planning the marketing calendar
• Serve as an expert project manager, overseeing the full scope of executional responsibilities, including segment creation, email coding, campaign setup, QA and deployment and reporting
• Own channel strategy, advising business stakeholders on best practices for email subject lines, content, push notifications and how to use various channels to deliver results
• Become a systems expert, cultivating extensive knowledge of our marketing tech systems
• Constantly be testing and learning, always looking for insights and new ideas to try
• Assist with data analysis and reporting on CRM campaigns, supporting CRM team leaders in evaluating campaign effectiveness and making optimizations
• You will be an interested partner, liaising with Customer Service, keeping stakeholders updated on live campaigns, and maintaining a feedback loop to avoid breakdowns

Who we're looking for

• 2+ years of experience in email and/or mobile marketing
• You know what it means to be CAN-SPAM compliant
• Proficient in coding emails in HTML and CSS
• Have a solid grasp of marketing metrics for CRM channels (examples: email open rates, click through rates, inbox placement, push open rates, push bounce rates)
• Have used at least one email service provider or CDM before (experience with Selligent, Braze and Redpoint Global are a plus)
• Experience writing copy for emails, push notifications, and in app messages
• Comfortable with querying and logic (SQL knowledge a plus)
• Exceptional attention to detail and organizational skills
• Positive attitude and remain calm in high-stress situations
• A clear communicator
• You don’t mind working during non-traditional business hours as needed

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth
• Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Unlimited holiday allowance
• 401K plan
• 100% coverage of health insurance premiums

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.