Marketing Strategist, Mobile Growth - Unfold at Squarespace

| Greater NYC Area
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Squarespace is looking for a social strategist to join our Media & Acquisition team to help us accelerate growth for Unfold, our newest acquisition. You will accelerate Unfold’s growth by using paid media to acquire new customers. The ideal candidate has expertise in mobile app advertising on social platforms, takes a data-driven approach to media buying and has solid marketing acumen. You are eager to partner with the Unfold team to bring their product to new audiences. You will move fast and leverage Squarespace’s resources and best practices to achieve scale. If you are passionate about social advertising and excited by a mobile-first approach to acquisition-- we’d love to meet you.

This role is based in our headquarters in New York and reports to the Paid Social Team Manager.

RESPONSIBILITIES

  • Partner with Unfold leadership to build a social acquisition strategy that aligns with their product roadmap and vision to acquire new users
  • Directly manage the Unfold acquisition campaign across social platforms, with a focus on mobile-first partners
  • Work with Creative to develop and test engaging and thoughtful social content
  • Collaborate with Marketing stakeholders to cross-promote and upsell the Unfold offering within Squarespace’s current product lineup and customer base
  • Build the measurement, tracking, reporting infrastructure necessary to run ROI-focused social acquisition campaigns
  • Partner with Finance and Analytics to forecast and measure the impact of Unfold’s social acquisition program on Squarespace’s business

QUALIFICATIONS

  • 3-5 years experience in paid user acquisition, mobile marketing, and media buying at a fast-growing startup
  • Expertise in planning and managing paid social advertising campaigns focused on performance and delivering positive ROI; expertise in Instagram stories
  • Experience driving acquisition for a native mobile app, including a strong understanding of the mobile measurement ecosystem
  • Data-driven mindset; you are comfortable working in a variety of BI and spreadsheet tools to manipulate data and measure campaign effectiveness
  • Ability to work autonomously to turn high-level marketing priorities into a tactical media plan 
  • Expertise collaborating with cross-functional stakeholders to create plans and solve problems

ABOUT UNFOLD

Unfold helps anyone create beautiful stories for social platforms like Instagram, Facebook and Snapchat. Users can choose from a series of template collections like Film Frames, Ripped Paper and more. Used by influencers like Kim Kardashian, Selena Gomez, and Miley Cyrus, and brands like Apple, Forbes, and Prada, Unfold has over 26 million users who have created over 700 million stories. Unfold has recently joined the Squarespace family and is headquartered in New York City.

ABOUT SQUARESPACE

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 570 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about

PERKS 

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.

An Insider's view of Squarespace

What are some social events your company does?

In the past we've had trivia nights, talent shows, and video game tournaments. My background is actually in theatre, so amazingly had the opportunity of taking to the microphone and hosting some of the events here.

Jose Paz

Community Manager

What kinds of technical challenges do you and your team face?

Our team’s mission is to configure, integrate, automate, and report on all HR systems. This means we are constantly trying to do things no one has ever done before. Some of the challenges we regularly encounter are hacking together system integrations, implementing controls to ensure data integrity, and manual task automation for our users.

Paul

Engineering Manager

How has your career grown since starting at the company?

As the Data Engineering team has grown, I've become a team lead and learning lots of new technologies, such as Postgres and Airflow.

Polina

Senior Software Engineer

What are some social events your company does?

The company holiday party is a pretty big social event. Each location has one and I’ve crashed three of the four parties in Ireland as well. At this point, if I don’t go to the Dublin holiday party, I might get messages asking if I’m okay.

Vishal

Team Lead, Product Support

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

We take care of our employees in more ways than one. We offer competitive medical, dental, and vision for our employees and their dependents. We also offer up to 20 weeks of paid family leave (includes parental), daily gourmet lunches, and seasonal wellness programming, including meditation, yoga, and nutritionist sessions at the office. And so many snacks.

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Time allotted for learning
All employees have full access to LinkedIn Learning.
Online course subscriptions available
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