Media Strategist, Paid Search

| Greater NYC Area

Squarespace’s Media & Acquisition team is looking for a Strategist to optimize, elevate, and expand our paid search programs. We are looking for a creative, results-driven marketer with both deep expertise in search and a desire to be part of a full-funnel, collaborative media team. Our team is both rigorous and experimental, focused on data-driven marketing while also taking big bets on exciting opportunities, and we seek team members who can deliver on both in a fast-paced environment. If you are excited by data, passionate about finding new audiences, devoted to flawless execution, and motivated to continuously improve, we’d love to meet you.

This role is based in our New York headquarters and reports to the Media & Acquisition Manager.

RESPONSIBILITIES

  • Plan, optimize, and scale paid search campaigns across all major engines
  • Monitor performance and optimize efficiency across several accounts and thousands of keywords
  • Recommend strategies and tactics for moving the business forward, from the traditional to the highly experimental; define, implement, and interpret an ongoing testing agenda
  • Interpret searcher intent and draft creative that will resonate with the audience, increase engagement, align with our brand voice and ultimately generate subscription growth.
  • Collaborate across media channels to maximize the value of search data, audiences, and insights
  • Partner with our analytics team to conduct multi-touch performance analysis and better understand the role of search in the customer journey

QUALIFICATIONS

  • 3-5 years experience as a media planner/buyer in performance-driven paid search marketing
  • Experience working in all of the following: Google AdWords, Google Analytics, AdWords Editor, Bing Ads, Yahoo Gemini
  • Deep understanding of performance tracking and ROI analysis; you should be very comfortable working in Excel and building reports for measuring ad effectiveness
  • Structured thinking and strong ability to communicate plans and performance to multiple audiences
  • Self-motivation and keen eye for detail
  • Experience writing automation scripts and with bid management platforms is a plus

In your cover letter, tell us about a recent marketing campaign you thought did well and why.

About Squarespace

Squarespace empowers people with creative ideas to succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 800 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

Perks

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.
8 Clarkson Street, New York, NY 10014

Insider's spotlight

What are some social events your company does?

In the past we've had trivia nights, talent shows, and video game tournaments. My background is actually in theatre, so amazingly had the opportunity of taking to the microphone and hosting some of the events here.

Jose Paz

Community Manager

What kinds of technical challenges do you and your team face?

Our team’s mission is to configure, integrate, automate, and report on all HR systems. This means we are constantly trying to do things no one has ever done before. Some of the challenges we regularly encounter are hacking together system integrations, implementing controls to ensure data integrity, and manual task automation for our users.

Paul

People Tech Manager

How has your career grown since starting at the company?

As the Data Engineering team has grown, I've become a team lead and learning lots of new technologies, such as Postgres and Airflow.

Polina

Senior Software Engineer

What are some social events your company does?

The company holiday party is a pretty big social event. Each location has one and I’ve crashed three of the four parties in Ireland as well. At this point, if I don’t go to the Dublin holiday party, I might get messages asking if I’m okay.

Vishal

Team Lead, Product Support

What are Squarespace Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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