Paid Marketing Associate

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Are you a passionate marketer who wants to feel and see their impact? Do you love helping craft and drive marketing strategy in a fast-growing company? Are you never comfortable with the status quo, and always striving for better results?

At Namely, we're looking for a Paid Marketing Associate, to join the marketing team and help accelerate Namely's growth. As the Paid Marketing Associate, you'll be responsible for creating and executing on exciting paid demand generation projects. You will own the creation of the paid marketing strategy, execution of PPC and SEM campaigns, and analysis and optimization of each channel. You'll also partner closely with all parts of the Sales and Marketing teams to help drive business growth.

Responsibilities 

  • Create and implement paid marketing programs to drive demand for Namely’s Sales team
  • Manage the digital marketing budget for efficiency
  • Partner with agencies for various projects including some paid marketing channels and television advertising
  • Introduce novel ideas for paid demand generation on a regular basis, to bring the demand generation program into the future
  • Optimize campaigns and channels to drive more leads for the sales funnel
  • Analyze and report on all relevant performance metrics

Requirements

  • 2+ years experience running digital paid marketing campaigns for a B2B business
  • Experience in Adwords, Bing ads, Facebook ads, and LinkedIn ads
  • Experience building landing pages for paid marketing campaigns to increase ad rank and conversion
  • Strong writing skills, and experience writing for a range of audiences
  • Analytical skills and use data to make all decisions
  • Passion for experimenting, measuring results, and iterating on them
  • Desire to work on a fast growing team that moves quickly, and often changes course based on data
  • Experience with agency management a plus

About Namely

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.

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Location

We're in the heart of the Financial District, just steps away from the major transportation hubs of Fulton Center and The Oculus.

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