Dotdash is seeking a User Acquisition Specialist to join the Revenue Analytics team. TheUser Acquisition Specialist is tasked with setup and execution of social advertising campaigns in service of our custom content & social ad sales. The successful candidate has a high degree of expertise in paid Social advertising across a variety of platforms (Facebook/Instagram, Pinterest, Twitter, Snapchat). Additional requirements include strong Excel skills, an analytical mindset, comfort with data and strong time management skills.

About Your Contributions:

• Develop, launch and execute paid social campaigns to deliver on client goals & KPIs
• Track delivery & performance of campaigns on a daily basis. Key metrics include cost KPI analysis, engagement with the ads and destination pages and audience composition
• Optimize bid strategy, balancing efficiency with performance and volume
• Optimize creative & messaging to maximize performance and price
• Provide ongoing actionable insights into campaign performance to relevant stakeholders across the Revenue Team
• Act as Social Advertising subject matter expert, working with internal partners to shape how our social and custom content products are packaged and sold
• Measure monthly spend run-rates against internal budgets and flag material variances
• Partner with Data ops to build data visualizations to streamline analysis and gain deeper insights into campaign performance
• Keep your finger on the pulse of the latest news on social advertising, maintaining knowledge of industry best practices, new technologies and platforms

About You:

• 3+ years in audience acquisition or paid media, with focus on Social and deep understanding of capabilities & strengths of each platform
• Exceptional Excel & Google Sheets skills
• Experience with Google Analytics, Adobe or similar web analytics tools
• Understanding of tracking parameters and the ecosystem in which they function
• Experience with Looker, Tableau or similar BI/analytics platforms is a plus

About Us:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.
Dotdash Meredith embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. Note that any correspondence with a member of the Dotdash Meredith recruiting team will come from a @dotdash.com or a[email protected]account belonging to a Dotdash Meredith Recruiter. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to[email protected].