Performance Marketing Manager

| Greater NYC Area

Want to help people get the financial protection they need — and feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare and buy all types of insurance online. Since 2014, we’ve become the nation's leading insurance marketplace, raising over $52 million of venture capital and helping more than 5 million people get vital coverage for their families.

We're growing rapidly and looking for people with grit, great attitudes and creative problem-solving skills to join our powerhouse team. Come see why we’ve been voted one of INC's best workplaces two years in a row!

Marketing at Policygenius...

The Policygenius marketing team isn’t afraid of tackling a daunting challenge: changing consumers’ minds about a distrusted, disliked industry. We’ve flipped insurance marketing on its head, believing that there’s more to it than just cookie-cutter policy selling. Instead, we educate and empower shoppers to pick what’s right for them. At the foundation of that relationship, we prioritize transparency and trust above all else. The Pg marketing team buckles in for a ride every day, because Fintech isn’t easy. Our customer journeys are nuanced and our product mix is complex, but it’s an even match—this team is composed of disciplined problem solvers who always fight for what’s best for the customer.

About the role...

Policygenius is looking for an energetic and talented Marketing Manager to join the Acquisition team. Reporting to the Director of Acquisition Marketing, this role will be responsible for managing and optimizing performance channels for our insurance verticals. These channels include, but are not limited to, SEM, paid social, display, podcasts and TV.

As the Performance Marketing Manager, you'll be responsible for developing and executing acquisition plans, managing campaign activations and analyzing performance. Passionate about data and proficient in Tableau and Google Analytics, you'll develop reports and dashboards in order to identify insights to drive optimizations and improved performance.

You will...

  • Support online and offline channel acquisition complementing the work done by the product marketing, retention marketing, business development and content teams
  • Develop, execute, monitor and manage multiple acquisition channels including test plans, creative development, vendor management, and campaign analysis
  • Analyze data and conduct experiments (i.e., A/B and multivariate tests) to gain insights and evaluate refinements and optimizations
  • Partner with the analytics and product teams to build and implement systems and processes to effectively track and measure key growth KPIs
  • Maintain a sophisticated and nuanced view of our funnel, by channel, with an eye toward continuously improving them through ongoing product and marketing innovation
  • Source and manage external vendor relationships where required for our growth goals

You have...

  • 5+ years digital marketing experience managing campaigns across multiple channels
  • A strong analytical toolkit with advanced skills using GA, Tableau and Excel. Experience with accessing and retrieving data from online data warehouse environments, data modeling and forecasting, and an understanding of attribution and how to leverage it to track marketing efforts
  • Familiarity of current technologies/vendors and opinions on what to use to achieve targets
  • Strong problem-solving skills with an orientation toward hypotheses and insights; you believe everything can and should be measured and evaluated for impact and scaling potential
  • Creative and experimental chops; you want to be on the forefront of pioneering acquisition ideas that others will write about
  • Excellent project management skills with strong attention to detail
  • Comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
  • Strong communication skills; able to communicate and present at a senior level with company leadership as well as cross functionally

You’ll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join… (Shhh… It’s a secret!)
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail

Location

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Associate

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

What are Policygenius Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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