Product Marketing Lead

| Greater NYC Area
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About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. 

Headquartered in New York City and with offices in Austin, Denver and Atlanta, Orchard has over 200 employees and has grown 10x year over year. We have raised over $130 million in equity financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen.

About the Role

Orchard is looking for a Product Marketing Lead to help launch new services and features to acquire new customers and convert leads to customers through targeted messaging in our digital product and email. As a member of Orchard’s product marketing team, you will become well versed in our customer’s journey and act as the voice of the customer across marketing, product, and operations. 

This is a full time role that will report into the Director of Brand & Product Marketing and be based out of our growing New York office.

What You’ll Do Here

  • Conduct research to inform positioning for new products and services
  • Work closely with consumer product team to craft messaging and positioning for new launches
  • Create written and video content to educate customers about Orchard’s product offerings
  • Partner with CRM on strategy and messaging for Orchard’s database of homeowner leads
  • Become an expert on the customer journey and identify opportunities to reduce friction for leads and customers
  • Communicate with Orchard’s customers through surveys and interviews to better understand customer personas and prioritize areas of opportunity

We’d Love to Hear From You if You Have:

  • 6+ years of product marketing or other relevant experience at a fast-growing B2C company 
  • Experience with creating go-to-market strategies and leading cross-functional projects across an organization
  • Stellar written and verbal communication, presentation, and storytelling skills
  • Ability to distill complex concepts down into easy to understand content for customers
  • Skills that are equal parts creative and analytical; you should be equally comfortable in a design brainstorm and reviewing data in Excel or Looker

Why Orchard
We're proud to be recognized by Inc. Magazine, Fast Company and Forbes as one of the best workplaces of 2020. We also have a 4.9 Glassdoor rating! Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:

  • Equity participation
  • Flexible PTO
  • Up to 18 weeks of paid family leave
  • Employee discount on Orchard’s services

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple
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An Insider's view of Orchard

How does your team reward individual success?

We recognize employees in a variety of ways on a regular basis. At Orchard feedback is a gift and every employee truly lives out our company values. Our team makes a point to shout out individual successes in our #shoutouts channel in Slack and every month during Town Hall. Not an ounce of hard work goes unnoticed!!

Leah

Executive Assistant

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.

Ray

Investments Manager

What are Orchard Perks + Benefits

Culture
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Paid industry certifications
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