About Foursquare

Foursquare is the leading global independent location technology company that works with companies like Uber, AirBnB, Apple, Spotify, and more, to help them make better decisions about their business. Foursquare has come a long way in its journey from consumer facing mobile applications, to various M&A, and now building a fully integrated location technology platform. The location intelligence industry is rapidly growing and Foursquare is well poised to capture that growth.

About the role

We are looking for an amazing storyteller and messaging-oriented product marketer here at Foursquare to join the already rockstar Product Marketing team. You will work cross-functionally to strategice, develop and drive programs, content, and tactics that tell Foursquare’s story, show value to our customers and prospects, and ultimately win more. Folks that will succeed in this role will naturally feel comfortable working with and marketing a more technical product to a more technical persona.

This role reports to the Director of Product Marketing, Enterprise, and will be a PMM or Sr PMM depending on the candidate's experience.

Location: Preferred location would be NYC, Chicago, Seattle, or LA, but open to remote for the right candidate.

Responsibilities:

• Messaging & positioning: develop product positioning and messaging that articulates the unique value of our Enterprise products.
• Market intelligence: be the expert on the category we play and the competitive landscape to help enable our GTM teams through battlecards, competitive intel, and more.
• Own go-to-market product launches: work with cross-functional teams to design and execute product launches, feature updates, and partnership integrations to enterprise clients.
• Lifecycle marketing: write, produce and send internal and external communications to share product updates and promote marketing programs such as webinars, lead nurturing and thought leadership.
• Sales enablement: create tools and collateral that support the selling process, from presentations and case studies, to web content and blogs.
• Strategic planning: partner with sales, product, sales operations, and marketing to develop and deploy annual and quarterly plans, aligned to the company's OKRs and strategic goals.

Who you are:

• Relevant experience in B2B marketing, preferably with the technology and data sector.
• Super comfortable working and marketing a technical product to a technical persona - think data scientists, data analysis, developers, and more.
• A content machine, or someone who loves to get their hands dirty and create internal and external content that help get our message in front of the write audience
• Analytically minded and willing to use data and input to form your hypothesis and measure it over time
• Extremely curious and enjoys talking to internal stakeholders across the business (Sales, CS, Product, etc) as well as external stakeholders (Customers, Prospects, Analysts, etc)
• [Preferred] Deep knowledge of the geospatial/GIS industry, location data, and/or enterprise data landscape 
• [Preferred] Digital marketing: you are comfortable crafting email marketing programs and know how to launch multichannel organic and paid media initiatives

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.