B2B Marketing Manager
Artsy’s mission is to expand the art market to support more artists and art in the world. Artsy has created the world’s largest two-sided art marketplace, offering more than 1 million works by 100,000 artists from 4,000 leading galleries, fairs, auction houses, and institutions in more than 100 countries.
The Galleries Marketing Manager is responsible for driving retention and product adoption among Artsy’s gallery partners as well as high-quality new business leads by designing and executing campaigns that align with company objectives. This individual will collaborate with product and sales teams to define value propositions and messaging for all of Artsy’s gallery product features and other business initiatives.
Reporting to the Galleries Marketing Lead, the Galleries Marketing Manager will ensure our partners get the most out of Artsy’s offerings to grow their brand, connect with collectors around the world, and further the careers of the artists they represent.
What You'll Do:
- Develop, execute, and report on go-to-market (GTM) campaigns for new product and business initiatives, including email, in-product, and landing page copy; audience targeting for existing and new customers; design asset coordination; and PR opportunities
- Empower the sales team with clear and impactful talking points, sales scripts, FAQs, and trainings about new and existing product and business offerings
- Maintain and update sales decks, recurring email campaigns, and website content related to Artsy's product and business offerings
- Collaborate with the analytics and sales teams to identify product adoption metrics that drive success for the business and can be influenced by marketing campaigns
- Provide industry insight, and collaborate on solutions that meet the needs of our galleries and business
Who You Are:
We welcome you to apply regardless of “checking all the boxes” below, and are excited to hear what you can bring to the team.
- 4+ years of experience in relevant marketing or sales enablement roles; 2+ years of go-to-market experience preferred
- A proven track record of effective collaboration across technical and non-technical teams
- Knowledge of the art gallery landscape, galleries’ needs, and how to communicate effectively with galleries of various sizes
- Able to translate product and business initiatives into compelling, easy-to-understand pitch materials and sales talking points for sales teams to use
- Proficient writing skills (technical, sales messaging, and marketing) and ability to tie company initiatives to Artsy's brand and value propositions
- Results-oriented and thrive when navigating ambiguity and working under tight deadlines
- Exceptional project management, organization, and time management skills; meticulous attention to detail
- You are currently authorized to live and work in the USA
- You must be located in New York City. This is a hybrid role and office attendance 3+ days per week is expected
What We Offer:
- Opportunity to reimagine the art industry while working with a talented, diverse, international team.
- Competitive salary and equity
- Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles
- We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week
- Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more
- Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture
- Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more
The salary range for this role is $75,000-$100,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.
All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our “What We Offer” above for more detail, or speak to our Recruiter to learn more!
Artsy has five core values that will inform your experience at Artsy.
For the Love of Art: We have relentless curiosity, empathy, and passion for collectors, artists, and the art market. We are here to make the art world more fair and welcoming.
Own Our Outcomes: We are all individual owners of Artsy’s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.
Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.
Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.
Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.