Product Marketing Manager
Location: New York City
Reporting Relationship: VP, Marketing

About DoubleVerify:

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.

Position Overview
As DV continues to grow rapidly in size and complexity, the business has identified the need to strengthen its marketing team with the additio­­­­­n of a product marketing manager. The product marketing manager is responsible for understanding the competitive landscape, assembling appropriate market research, and collaborating closely with the sales team to inform the strategic positioning of products to customers, partners, and market influencers.

What You Will Do:
The product marketing manager will collaborate closely with sales, product and program managers to develop product positioning and messaging, collateral and sales activation materials. He or she will also be responsible for developing the go-to-market strategy and campaigns for cross-channel product promotion. In addition, the product marketing manager will work closely with the product manager to define media-worthy narratives relative to market challenges and innovations that can be addressed by our product suite and will help to articulate and evangelize these narratives internally and externally.

To be successful, you will:

• Collaborate with product managers in developing a product brief that captures the market need, opportunity and key requirements for differentiation
• Help to define external and internal product architecture
• Complete analyses that help define market needs, competitive landscape and trends impacting product feature set and prioritization
• Develop the go-to-market strategy and internal and external communications plans for product launches and updates
• Create internal and external communications for product launches, including messaging, differentiators, product collateral, objection handling, competitive matrices, web copy, emails, social announcements, etc.
• Collaborate closely with product SMEs to create thought-leadership narratives around product innovation

Who You Are / What You Have Done:

• Bachelor's degree in marketing, communications or a related field
• 3+ years’ experience with product marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
• Strong written and verbal communication skills
• Experience executing market analysis and developing collateral in PowerPoint and other creative software
• Ability to work independently and/or facilitate communications across functional teams
• Excellent written and verbal communications skills
• Experience thriving in a fast-paced, team-based environment