Oh Snap!
This job is no longer active - but you can still view the details below.

Product Marketing Manager

| Greater NYC Area
Apply now

Tell the world about game changing products. Partner across the entire company. Develop innovative marketing plans.

We are looking for a dynamic, driven product marketer to join the Marketing team at CB Insights!

The role you'll play:

This role will be responsible for leading launch plans for new products and feature releases, positioning and messaging, competitive analysis, and sales enablement. This individual ensures that strategic and tactical activities align with product and business goals. 

The PMM is metrics-driven with strong ownership, prioritizes effectively in a fast-moving environment, and communicates clearly and persuasively. This person is able to drive focus and excellence within the programs they own, with their colleagues in Marketing and Product Management, and with colleagues across the organization.

Your main tasks:

  • Own user and buyer personas including key characteristics (i.e. firmographics, demographics, psychographics, etc.), pain points, needs and goals. Ensure the organization is trained on personas and how to use them.
  • Develop compelling product positioning and messaging that resonates with our target personas and differentiates us in the market.
  • Develop and own competitive battlecards by understanding the competitive landscape and becoming an expert on our competition and how they are positioned.
  • Plan the launch of new products and feature releases and manage the cross-functional implementation of the plan.
  • Develop and own marketing plans including the objectives, tactics and budgets that align with company goals.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Support Sales and Customer Success teams by training them on the problems we solve for our buyers and users and developing the tools and collateral to enable their success.
  • Create and deliver thought leadership content (i.e. whitepapers, webinars, blogs, ebooks, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.
  • Provide product and market expertise for events such as conferences, tradeshows, webinars and seminars.
  • Conduct Win/Loss Analysis to understand and capture why recent evaluators of the product did or did not buy and what steps they took in the buying process.
  • Partner cross-functionally to drive innovative marketing programs that are demonstrably impactful to the business, that drive device sales, develops the category, usage and satisfaction.

What you bring to the table:

  • 8+ years of product marketing experience
  • Experience positioning & promoting new product, software and service offerings
  • Bachelor’s degree in Marketing or related field

You'll be successful here if you have:

  • Strong listening skills, and the ability to influence decisions and lead cross-functional initiatives.
  • Natural storytelling skills with a gift for writing and ability to create compelling content that speaks to customer pain points. Exceptional written and verbal communication skills.
  • Extremely customer-focused approach, with a passion for uncovering insights and translating them into actionable product & marketing plans.
  • Track record of successful product launches and proven ability to work cross-functionally in a fast-paced environment, adeptness at leveraging data to inform recommendations.
  • Demonstrated ability to be both strategic and hands-on.

The Perks:

  • Amazing culture: Happy, Helpful, Humble, Hungry. Learn more here
  • A newsletter that 600k people follow: Sign up here.
  • Be Healthy: Health with HSA and FSA options, dental, and vision insurance along with unlimited/take what you need sick day policy
  • Plan for the future: 401k with up to 4% match
  • Continued Learning: $1,000 yearly continuing education stipend
  • Rest and Relax: Competitive vacation and holiday plans 
  • Refuel: Daily lunch stipend, unlimited snacks/coffee

We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.

Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you know someone who'd be perfect for the role, 
submit here and you'll be eligible for $5,000!
#LI-JM
Read Full Job Description
Apply now
loading ...
Emailed

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases

Location

498 7th Avenue, 17th Floor, New York, NY 10018

An Insider's view of CB Insights

What are some social events your company does?

To help foster cross team communication & collaboration, here are some things CB Insights does:

- yearly company offsite
- monthly company-wide team building events (past events include: bubble ball, game night, talent show, spelling bee, wine tasting, field day, etc.)
- monthly anniversary socials
- volunteer
- Ladies Lunches
- holiday party

Javonne

Senior Associate Recruiter

What's the biggest problem your team is solving?

Our team brings new datasets to the platform. A few valuable ones are patents, earnings transcript & press articles from special verticals.Instead of just surfacing the data, we run topic modeling, sentiment analysis & improving recommendation systems.The innovative way of feeding info helps clients to be sensitive to trends moving in the industry.

Shisi

Software Engineer

What does career growth look like on your team?

Our Sales Development Representative team has had tremendous growth over the past couple of years. Our career path is clear, we offer coaching and mentorship in order to successfully promote the team. Our SDRs know exactly what they need to accomplish in order to move up the ladder and grow both personally and professionally.

Lauren

Senior Director, Sales Development

How do your team's ideas influence the company's direction?

Customer Success at CBI acts as the intermediary between our clients and the org. Because of this, we are in a position to voice opinions that influence the product, events we host, and the intelligence we publish. With our fingers on the pulse of emerging tech, we are equipped to become strategic advisors for our customers and also the org.

Graham

Senior Manager, Customer Success

What projects are you most excited about?

I'm excited to accelerate our ability to ingest existing data sets. As we continue to expand our data sources, the Product and Data team have worked together to come up with solutions to manage the volume of data that enters the CBI database. I'm eager to work with engineers to start incorporating more automation to boost efficiency in our tools.

Anna

Technical Project Manager

What are CB Insights Perks + Benefits

CB Insights Benefits Overview

Subsidized health, dental, and vision insurance
401k with up to 4% match
$1,000 continuing education stipend
One Medical
Daily lunch stipend
Unlimited sick days
vacation + holidays

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Up to $2,000 towards towards your FSA with up to $500 rollover.
Dental Benefits
Two different plan options to select from.
Vision Benefits
Health Insurance Benefits
3 different plan options through Empire Blue Cross Blue Shield
Life Insurance
Retirement & Stock Options Benefits
401(K)
CB Insights 401(K) program allows employees to starting contributing their 4th month of employment.
401(K) Matching
CB Insights 401(K) program matches upto 4% of an employee's contribution with immediate vesting.
Performance Bonus
CB Insights offers a performance bonus for all non-commissioned roles based on company and personal performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of maternal leave and 8 weeks of paternal leave.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Snacks, coffee, tea and all the goldfish you can handle.
Some Meals Provided
$8 off towards seamless for lunch every day!
Happy Hours
Recreational Clubs
We have different culture clubs you can join including hiking and book clubs.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within
Continuing Education stipend
$1,000 towards education stipend after you have been with us for 6 months.
Customized development tracks

Additional Perks + Benefits

Subsidized Health Insurance, 401(K) with Matching, Yearly Education Stipend, Lunch Stipend, 3D Printer, Office Gong, Awesome Team Building Events

More Jobs at CB Insights23 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Operations
Product
Project Mgmt
Sales
Developer
new
New York
Developer
new
New York
Product
new
New York
Operations
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Developer
new
New York
Operations
new
New York
Finance
new
New York
HR
new
New York
Operations
new
New York
Sales
new
New York
Product
new
New York
Design + UX
new
New York
Data + Analytics
new
New York
Sales
new
New York
Operations
COO
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York