Product Marketing Manager at Newsela
As a Product Marketing Manager at Newsela, you’ll be an expert on the needs and challenges of our school and district customers, and you’ll use that expertise to help drive Newsela’s go-to-market strategy. You’ll be responsible for unearthing critical insights, including state-specific market trends and nation-wide buyer and competitive insights, and you’ll use those insights to develop product messaging, positioning, and launch plans that will resonate with our target audiences.
Why You’ll Love This Role:
You’ll be part of an organization solving real challenges in K-12 education, and your work will have a direct and measurable impact on Newsela’s business. You’ll have the opportunity to be part of a high performing marketing team, where your work will strike a balance between bold, creative projects that we’ve never tried before, and proven, best-in-class marketing activities that will help you sharpen your skills. You’ll work cross-functionally alongside a group of colleagues across who are passionate and supportive, and on any given day you could be collaborating with teammates from Product Management, Sales and Customer Success, Business Development, and of course, Marketing.
Why We’ll Love You:
You’re a motivated self-starter who is both strategic and detail-oriented. You’ve been in a Product Marketing role for at least 3 years, and have experience launching new products and features, gathering audience and market insights, and developing product value propositions. You’ve created product marketing assets that run the gamut from sales enablement materials and white papers to website assets and video storyboards, and you’re an expert at adapting materials and messaging for a specific target audience. You’re a natural communicator, and can synthesize information and present insights as a compelling story. Most of all, you’re eager to make an impact in K-12 education.