FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. .

We’re looking for an experienced customer lifecycle strategist and retention marketer to join the Marketing team. The Retention Marketing Manager will be responsible for developing our current loyalty programs, finding innovative ways to nurture long-term customer relationships and reduce churn, and improving engagement and lifetime value. He/she will set the vision and strategy for customer journeys/ lifecycle marketing, with a particular focus on mid-cycle retention and win-back strategies. He/she will be comfortable leveraging user data, segmentation, and personalization to create lasting relationships between our customers and our brand.

This role represents an opportunity to join a rapidly growing tech company in a strategic capacity, at a critical and exciting point in its trajectory. Join FanDuel and help reshape the landscape of sports entertainment and gaming for years to come. Interact with senior leadership, dictate customer strategy, and make a difference for consumer and business alike here at FanDuel!

What you’ll do

• Create world-class customer journeys considering and leveraging appropriate channels (site, email, mobile in-app/push, in-platform, social, etc.)
• Work closely with Analytics team to identify areas of underperformance within the customer journeys; develop and implement strategies to address those identified areas.
• Leverage customer segmentation to develop automated and triggered retention campaigns aimed at delivering the right message/offer to the right customer at the right time in the right channel.
• Conduct ongoing multivariate testing with clearly established KPIs in order to drive continual optimization
• Define and document project briefs, success metrics, data/technical requirements, system integrations as well as process and procedures for all owned campaigns
• Establish the cadence and content for regular reports detailing performance against key engagement and retention metrics
• Drive continued optimization and evolution of the customer journey that drive meaningful business growth by setting goals, tracking, and analyzing tactics to determine level of impact
• Manage cross-functional collaboration (Analytics, Creative, Product, Product Operations, Revenue) to achieve business goals
• Create and manage budget; measure and report on ROI on a campaign-level basis
• Continually evaluate customers’ behavior and play data to uncover business opportunities and share findings with key stakeholders
• Collaborate with Product Development team on features and optimizations to drive customer engagement & retention

Who we’re looking for

• 5+ years working in email marketing / CRM or strategy
• Proven track record of working at the strategic and tactical level to develop omni-channel marketing campaigns and innovative CRM initiatives
• Deep experience with customer lifecycle marketing, automation, and segmentation
• Customer-centric mindset; able to articulate FanDuel’s value proposition and use it to build a lasting relationship between our customers and our brand
• Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Self-starter; ability to work independently in a fast-paced environment to drive both strategy and execution
• Data driven; ability to bring strong analytical rigor to decision-making
• Excellent written and verbal communication skills; experience and comfort with presenting to senior-level executives a plus
• Advanced Excel skills required
• Basic knowledge of SQL is a plus
• Experience with ESPs and marketing automation systems required; experience with Redpoint Global, Selligent, and/or Braze a plus
• Experience in subscription or e-commerce highly desired
• Gaming experience a plus

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth
• Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Unlimited holiday allowance
• 401K plan
• 100% coverage of health insurance premiums

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.