FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. .

About the role

FanDuel is looking for a Retention Marketing Specialist to help drive our customer retention and marketing initiatives for DRAFT. This role is critical to the success of our marketing campaigns for DRAFT. You will work directly with the Director of CRM, but also own parts of the creation and execution of campaigns across email, mobile, and onsite channels, with a particular focus on lifecycle communications. You’ll play a major role in driving campaign and customer strategy, and get exposure to multiple groups across the company. This is an exciting opportunity to help craft the customer experience at an emerging product within Fanduel Group’s growing user base.

What you’ll do

• Lead the execution of DRAFT’s campaigns through owned channels, including communications for the customer lifecycle, promotions, and product marketing
• Assist with managing and planning the marketing calendar
• Serve as an expert project manager, overseeing the full scope of executional responsibilities, including segment creation, email coding, campaign setup, QA and deployment and reporting
• Own channel strategy, advising business stakeholders on best practices for email subject lines, content, push notifications and how to use various channels to deliver results
• Become a systems expert, cultivating extensive knowledge of our marketing tech systems
• Constantly be testing and learning, always looking for insights and new ideas to try
• Own the data analysis and reporting on CRM campaigns while evaluating campaign effectiveness and making optimizations
• You will be an interested partner, liaising with Customer Service, keeping stakeholders updated on live campaigns, and maintaining a feedback loop to avoid breakdowns

Who we're looking for

• 2-4 years of experience in email and/or mobile marketing, with experience creating and managing lifecycle campaigns
• You know what it means to be CAN-SPAM compliant
• Proficient in coding emails in HTML and CSS
• Have a solid grasp of marketing metrics for CRM channels (examples: email open rates, click through rates, inbox placement, push open rates, push bounce rates)
• Have used at least one email service provider or CDM before (experience with Braze, Selligent, Optimove, and Redpoint Global are a plus)
• Experience writing copy for emails, push notifications, and in app messages
• Comfortable with data analysis, querying and logic (SQL knowledge a plus)
• Exceptional attention to detail and organizational skills
• Positive attitude and remain calm in high-stress situations
• A clear communicator

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Flexible holiday allowance
• 401K plan with company match
• Attractive health insurance plans

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.