Description

Informed.co is a competitive repricing platform that helps online businesses drive profits using smart algorithms and actionable insights. Thousands of customers depend on Informed.co, and we’re grateful to be part of their business growth.

What's the opportunity?

We are looking for a SaaS marketing expert who will play a critical role in driving the continued growth and direction of our company. Fundamentally this role is about developing a strategy that increases awareness of Informed outside of what we've already built. We need a driven and self-motivated individual who is up for the challenge of getting a marketing strategy off the ground without a supporting cast of marketers. We believe the right person can point us in the right direction, guide us, come up with campaigns, be resourceful enough to get them produced, manage the process, study the results, course correct, revamp, and try more things. In addition to big-picture strategy, you'll be focused on day-to-day execution while collaborating closely with our Product, Engineering, and Customer teams.

You’re creative. You’re organized. You’re experienced. You’ve done this before. You want to do it again. You will report directly to our CEO and work alongside 30 other people who are here to support you and cheer you on.

What will I be doing?

•  Drive awareness (how do we introduce Informed to people who don't know us?)
• Prompt consideration (how do we get people who need a product like ours to consider us for purchase?)
• Drive conversions (how do we get people who are considering informed to sign up, pay us, start using our product)
• Develop an intimate understanding of the market, competitive landscape, and customer journey
• Develop and execute on multi-channel market strategies designed to drive sales qualified leads and increase market share
• Create, track, and report on key metrics showing the success and ROI of marketing investments 
• Discover new opportunities for product growth in conjunction with our product managers through analysis of market trends 
• Act as a resource for other departments by being the authority on market trends, product strengths/weaknesses, and competitive landscape 
• Manage budgets and deploy financial resources in a measured and responsible fashion 
• Maintain a very high standard of quality and consistency across channels 

Requirements

• 2+ years leading a marketing team in B2B SaaS strategy 
• Self-starter with a proven ability to develop, implement, and execute with little oversight or direction
• Highly data-driven and not afraid of a spreadsheet or dashboard
• Exceptional organizational, presentation, and communication skills 
• Familiar with the different SaaS marketing tool stacks 
• Familiar with Amazon.com and online retail in general 
• Familiar with product-led growth 

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

• Competitive salary 
• Regular opportunity and support for career growth 
• Life, medical, dental, and vision coverage for you and your dependents 
• Open vacation policy and flexible holidays so you can take time off when you need to 
• Paid parental leave to let you spend valuable time with your loved ones 
• Commuting is a breeze with our generous public transport allowance 
• Catered lunches and a fully stocked kitchen 
• 401k plan with company match 
• Company events and happy hours 
• Macbooks/Lenovos are our standards, and we're happy to get you whatever equipment helps you do your best work