Search Engine Marketing (SEM) Manager at Teachable

| Greater NYC Area
Sorry, this job was removed at 7:39 a.m. (EST) on Friday, July 16, 2021
Find out who's hiring in NYC.
See all Marketing jobs in NYC
At Teachable, we’re on a mission to help people monetize their knowledge. We believe anyone pursuing a passion or profession develops valuable skills worth sharing. Our team is committed to building thoughtful tools and resources that make passing your knowledge on simple, meaningful, and rewarding. 

Teachable is experiencing an exciting period of growth and we’re looking for an exceptional SEM Manager to help us write this next chapter. Reporting to the Head of Acquisition, you will have the unique opportunity to have a fundamental impact on the success of a rapidly growing startup.

In this role you’ll provide and execute campaign creation, optimization, reporting and insights discovery on major paid advertising platforms to drive new user acquisition focusing largely on SEM and Google channels. And by partnering with cross-functional teams, you’ll have the means to optimize a customer’s journey from beginning to end.

What you’ll be doing:

  • Campaign Management — Day-to-day management of campaigns with an emphasis on driving high-quality users to support aggressive growth goals (fundamentals required, expertise not as we’ll train the right candidate up).
  • Funnel Optimization – Scale top of funnel user growth from acquisition to activation and optimize each piece of the funnel throughout the buyer journey
  • Measure - Obsess over the tracking and measurement of conversion effectiveness, including marketing attribution and ROI of marketing spend
  • Test – Design and run A/B tests to drive key customer insights and optimize a users’ journey while reporting on the true incremental impact of campaigns
  • Reporting - Analyze results, report on key metrics and optimize future campaigns based on learnings
  • Communicate - Partner with cross-functional teams to improve aspects of a users’ journey in order to drive down customer acquisition costs and improve effectiveness in all channels

Qualifications:

  • 2 to 3 years experience in paid acquisition with a focus on paid search platforms within the consumer technology or closely related industry. 
  • Entrepreneurial spirit with a “roll-up-your-sleeves” attitude
  • Track-record of success meeting and exceeding goals with a small team of marketing specialists
  • Solid understanding of acquisition performance across digital ad channels
  • Strong organizational and communication skills with an ability to juggle multiple projects and competing priorities in a fast-paced environment.
  • High familiarity of cultural marketing trends in creative, media, digital and social.
  • Strong digital, tech-savvy citizen with working knowledge of web content management, marketing automation, Google Analytics, and other related tools and platforms
  • Obsessed with analytics and understand data and how to use it effectively

Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.

Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.

We're growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

Flexible work policy beginning Sept. 1, 2021
Employees may be designated as Flex (mainly work from home with in-office option), in office, or fully remote upon special approval.

Benefits:
Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium
Generous Vacation, Personal, and Sick Time
Parental leave, 16 weeks fully paid after three months of service
4% 401(k) with match after three months of service
Supplemental student loan repayment assistance or a professional education stipend
Tax-free commuter benefit
Conference budget
50% gym & wellness match
Headspace subscription
$250 Donation Match Program

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • IterableEmail

Location

470 Park Ave South, New York , NY 10016

An Insider's view of Teachable

What are some social events your company does?

At the end of every summer we host a company retreat in upstate New York. It's a multi-day event with color war style games and is a great way to build connections across the company and get to know people outside of the office.

Jess

Associate Recruiter

What are Teachable Perks + Benefits

Teachable Benefits Overview

Comprehensive health, dental, and vision coverage
Discretionary paid vacation
Paid sick leave
Tax-free commuter benefits
50% gym or wellness match
401(k) with match
Paid parental leave
Professional education credit OR supplemental student loan repayment

Workplace customizations (e.g. standing desks)
Flexibility to work from home
Weekly catered lunches
Conference and book budget
Company outings
Annual camping retreat
Awesome coworkers

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Awesome Coworkers, Custom Desk Setup, Wellness Match, Teachable Course Stipend, Company Activities, Annual Company Retreat.

More Jobs at Teachable31 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Product
Project Mgmt
Sales
Content
Data + Analytics
new
New York
Marketing
new
New York
Marketing
new
New York
Marketing
new
New York
Developer
new
New York
Design + UX
new
New York
Marketing
new
New York
Product
new
New York
HR + Recruiting
new
New York
HR + Recruiting
new
New York
Marketing
new
New York
HR + Recruiting
new
New York
Developer
new
New York
Data + Analytics
new
New York
HR + Recruiting
new
New York
Product
new
New York
Product
new
New York
Marketing
new
New York
Marketing
new
New York
Design + UX
new
New York
Sales
new
New York
Project Mgmt
new
New York
Sales
new
New York
Product
new
New York
Content
new
New York