Search Marketing Manager

We’re looking for a Search Marketing Manager to join our Acquisition Marketing team. The ideal candidate for this role will have demonstrated success running SEM programs (including search, display, shopping, app, YouTube, etc.) for a rapidly growing company and have a natural passion for using data to drive effective and efficient results. Candidates must understand the impact and role of Paid Search in the holistic user journey and marketing funnel.

Animoto is a fast-paced startup environment. All candidates must be self-motivated team players with a "can-do" attitude. This position requires excellent communication skills, a thirst for knowledge, and the ability and flexibility to juggle multiple projects at once. If this sounds like something you want to be a part of, and you fit the description below, we’d love to hear from you!

What You'll Do:

• Manage the day-to-day search marketing activities which includes campaign planning, monitoring, implementation, optimization, and budget management
• Bi-weekly reporting on campaign performance and initiatives
• Analyze large data sets to generate actionable insights and recommendations
• Identify opportunities for ROI positive keyword, geography, and channel expansion
• Execute tests, provide insights and trends in order to achieve revenue goals
• Integrate recommendations into other active channels (social, email, affiliate, etc)
• Optimize copy and landing pages incorporating A/B testing and multivariate testing
• Manage keyword expansion and optimization
• Keep a close eye on competitor ads and position
• Frequently communicate with internal stakeholders (Content, Email, Social, Customer Operations, Growth, and Product teams) to ensure paid search is part of relevant strategies

What We’re Looking for:

• 2-4 years of SEM experience
• Deep understanding of Paid Search (Google Ads and Bing)
• Understanding of how Paid Search works with other channels
• Mid-level expertise in Excel
• Proactive, inquisitive, and flexible to change
• Data driven with an understanding of multi-touch and multi-channel attribution

Bonus Points:

• Experience with other marketing channels (ie: social, programmatic, affiliate, email)
• Understanding of how SEO works in general and how SEO works with paid acquisition
• Experience with Looker, SaaS, SMB, and/or mobile application campaigns
• Agency and/or startup experience
• Pixel and tagging experience using GTM

Why You'll Want to Work at Animoto:

• Be a part of a thriving team that includes opportunities to collaborate with teams across the organization including, product, design, and engineering.
• We are not afraid of failure and encourage it as long as we fail quick and learn quick.
• Learn and grow within a role that is important to you- we encourage exploration and the chance to work on interesting projects that challenge you professionally.
• You resonate with our company’s mission and value teamwork.
• We have an inclusive and quirky culture here! Ask us about our values: Humbletude, Betterfication, and Oomphosity.
• Great benefits. We offer competitive salaries, bonus, equity, 100% paid medical, dental, and vision for you and your dependents, and paid time off to name a few.

At Animoto, we help our customers communicate who they are, what they do, and what they love through video. Our users come from all walks of life and are connected by their desire to use video to share what matters most to them. We’re proud to help them share these passions.

Similarly, we embrace the differences of our team members and actively seek diversity of beliefs, backgrounds, education, and all the other things that make us unique. Our inclusive culture provides a safe space where employees can bring their true selves to work everyday.

Animoto is proud to be an equal opportunity workplace and affirmative action employer.