Senior CRM Manager

| Greater NYC Area
The Company
Perch is transforming the way people buy and sell their homes. Simplifying it all, to the way it should have always been; fair and true to market, straightforward, easy.
Every year in the U.S. $1.5 trillion of single family residences transact in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty. Perch offers a modern alternative, making one of life’s biggest decisions -- the sale and purchase of a home –so stress free, fair and simple that people cannot imagine any other way.
Perch is headquartered in New York City and has 100+ employees in New York and Texas. We have raised $250 million in financing from top tier investors including: FirstMark, Accomplice and Juxtapose.

The Role
The Senior CRM Manager reports to our Head of Growth and is responsible for driving customer leads into signed customers. Given the high consideration around purchasing a home, lead nurture plays a critical role at Perch. This role will own all consumer-facing email and SMS for Perch. In this role you will:
  • Focus on lead nurture via email and SMS across existing drip campaigns and new ones you will create
  • Own responsibility for both the content within email and SMS, as well the deployment
  • Develop lead nurture campaigns in our email platform, Iterable, for different customer segments and services
  • Create our home shopping automated emails (ie notifications of new homes listed that meet your needs)
  • Consistent and thoughtful approach to A/B testing - we’re not just testing for the sake of testing. We seek to test things that move the needle.
  • Execute one-off campaigns in email, including seasonally relevant content and winback campaigns.
The Right Candidate
  • Believes our email content can truly be valuable to our customers and, in delivering that value, can drive real business impact.
  • Uses data to inform decision-making and goal setting
  • Possesses strong writing skills that they leverage to develop new email campaigns as needed
  • Gets their hands dirty and has a no-task-too-small approach to their role
  • Has empathy for our customer and the gravity of the decision they’re making - and uses that to inform strategy
  • Exhibits a consistently strong drive for results with a desire to make an impact every single day
Qualifications
  • 3+ years in hands-on CRM/email marketing including depth in working with mid-level/enterprise ESP
  • Experience building complex drip campaigns and automated communications
  • Basic knowledge of HTML
  • Bachelor’s degree
  • Growth stage startup experience a plus
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001

An Insider's view of Perch

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

What are some social events your company does?

Our culture committee really enjoys planning the monthly happy hours in the office. We have different cocktails, beer and yummy foods from some of our favorite restaurants! It's a great way for everyone to sit back and catch up with each other. As our team grows, we’re looking forward to planning more outings, like our upcoming bowling competition!

Miller

People Ops

What are Perch Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Perks & Discounts
Beer on Tap
Casual Dress
Stocked Kitchen
Happy Hours
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