Senior Customer Marketing Manager

| Greater NYC Area

Working alongside the Director of Marketing, the Senior Customer Marketing Manager will own the email strategy, from leading and directing campaigns to inception and execution, including post-campaign analysis. S/he will be responsible for growing and maintaining the Knotel customer database through the development of acquisition, retention and re-engagement strategies. The role will use data, insights and a consumer mindset to drive lifecycle programs and create personalized communications through the email channel.

The ideal candidate must have a passion for creating compelling email and push marketing campaigns centered around effective lifecycle management.

What You’ll Do

  • Develop the CRM marketing plan, strategy and budget at an international scale. Be a major contributor to Knotel’s fast-paced growth and scale.
  • Manage day-to-day email operations, continuously optimize campaigns, and track results regularly
  • Work cross-functionally to oversee the execution of the email marketing plan and collaborate to the creation and tracking of holistic marketing campaigns
  • Partner with the Content team for the creation and optimization of email strategy and campaigns
  • Design and optimize email marketing automation journeys for timely & relevant communications
  • Create a marketing calendar for email, triggers and mobile communications including (1) messaging, (2) CTA and campaign objective, (3) testing/optimization, (4) segmentation, (5) creative requirements, and (6) frequency
  • Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI
  • Be a brand advocate

Who You Are

You are an expert on customer segmentation, engagement marketing, targeting, and database marketing methods and thrive when moving quickly and wearing many different hats. You're fully comfortable working cross-functionally and on multi-channel marketing strategies and are outcomes-driven, analytical, and constantly looking to optimize. You also have the following:

  • 4+ years in email marketing and CRM
  • Ability to think big picture but also sweat the details
  • Ruthless prioritization skills
  • Startup experience a plus

About Knotel

With over 3 million square feet across 200 locations in New York, San Francisco, London, Los Angeles, Berlin, Brazil and Paris, Knotel is transforming the way we work with its Agile HQ™ Platform. Making long-term leases a thing of the past, Knotel designs, builds, and operates custom spaces for enterprises, so that business leaders can focus on building the future.

Founded in 2016, Knotel has raised $160 million in funding, and was named a Business Insider Top 50 Startup and New York's Hottest New Workspace Model. Knotel’s member network includes companies like Starbucks, HotelTonight, and Omnicom. To learn more, visit knotel.com.

Our Core Values

Fly your Flag - Don’t check your identity at the door. Bring it inside - we are better for it.

Don’t Look Away - Care for the details no one told you about. Make every space a home and give the gift of belonging.

Outcomes, Not Processes - Time is precious. Save it. Start with the goal and back out the journey

Get Uncomfortable - Innovation starts at the edge of the unknown. Embrace the adventure and sign up for the hairy challenges.

“Where is it Engraved…” - Question orthodoxy.

Share in the Victory Dance - No one summits alone. Leverage the best in others and offer the most in yourself.

Diversity & Inclusion at Knotel

At Knotel, we know that a diverse workforce fosters our individual and collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, and religious backgrounds can do their best work. This is all fueled by our employees, who drive the efforts and initiatives outlined here.

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • ReactLibraries
    • ApolloLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • GraphQLFrameworks
    • Next.jsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • MixpanelAnalytics
    • SnowplowAnalytics
    • LookerAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • AbstractDesign
    • JIRAManagement

Location

We recently moved to a spacious location in Times Sq. It's super accessible, filled with natural light, and has great food, drink, and entertainment.

An Insider's view of Knotel

What are some social events your company does?

Knotel encourages its employees to socialize during the workday, but also provides fun events and opportunities outside of work for everyone to enjoy. We love hosting themed happy hours, and there's always a Knotel intramural sport you can join. Right now we're preparing for our summer retreat at a local summer camp–hilarious photos to come!

Rebecca

People Operations Associate

What projects are you most excited about?

Where do I start? Knotel has many incredible teams working on projects from increasing the agility and modularity of our spaces to improving the quality and diversity of our product line to meet the needs of our growing roster of corporate customers. My favorite thing about Knotel is that every employee has ownership of projects big and small.

Charlie

Platform Manager, Real Estate & Business Development

How has your career grown since starting at the company?

Knotel's rapid expansion has provided me with a very dynamic work environment. Over the last year, new projects and new roles have created pathways to grow within the company. I'm constantly challenged to own my role as it evolves, and I'm encouraged to build new skills. This has and will continue to be invaluable to my career as a Project Manager.

Jordan

Project Manager

How do your team's ideas influence the company's direction?

The Workshops team has the unique opportunity to explore how to make the Knotel membership more valuable through new ventures and products. In partnership with the expertise within each vertical of the company, we are able to test, learn, launch and scale new ventures and products that build on the Knotel core offering.

Roshni

Manager, Workshops

How would you describe the company’s work-life balance?

I really love my work and I enjoy being with my team, so work doesn’t feel like work. However, no matter how much I love producing results, my family comes first. Knotel has been incredibly accepting of my wonky schedule so that I can get quality time with my family. So my work and life are perfectly balanced here.

Sanjiv

VP of Product

What are Knotel Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
We offer competitive discounts at a number of NYC gyms and fitness clubs, as well as Knotel-sponsored boot camp and yoga classes!
Retirement & Stock Options Benefits
401(K)
We offer an individual contribution 401k plan so you can save directly from every paycheck.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid parental leave for both primary and secondary caregivers.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Employees are encouraged to get away for refreshment and inspiration!
Paid Volunteer Time
Every year, Knotel hosts a "Week of Service". Employees are encouraged to take advantage of volunteer opportunities.
Perks & Discounts
Casual Dress
Our office has a relaxed dress code--be comfortable and be yourself.
Commuter Benefits
Company Outings
Knotel hosts happy hours every other week, with company-wide dinners every quarter. We celebrate with holiday parties and an annual company retreat for all employees.
Stocked Kitchen
Our kitchen is stocked with unlimited snacks and beverages to keep our team nourished throughout the day.
Some Meals Provided
We have weekly company-wide catered lunches that are completely technology-free. This allows time for our employees to spend time enjoying each other during the work day!
Happy Hours
Knotel hosts happy hours for employees, friends, and guests every other week. The more, the merrier!
Pet Friendly
More Jobs at Knotel38 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
HR
Legal
Marketing
Operations
Project Mgmt
Sales
Operations
new
New York
Operations
new
New York
Finance
new
New York
Marketing
new
New York
Design + UX
new
New York
Operations
new
New York
Operations
new
New York
Operations
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Operations
new
New York
Design + UX
new
New York
Design + UX
new
New York
Marketing
new
New York
Operations
new
New York
Operations
new
New York
Operations
new
New York
Finance
new
New York
Design + UX
new
New York
Design + UX
new
New York
Operations
new
New York
Finance
new
New York
Operations
new
New York
HR
new
New York
Sales
new
New York
Design + UX
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York